BurlingtonArcade

Enthusiasm for the noble sport of polo and the luxurious lifestyle it entails has never been more in evidence. It seems the economic downturn has done little to dampen it, perhaps because polo's roots are so steeped in class and tradition. Over the past several months we saw Veuve Clicquot stage the first polo match in New York City in over 70 years; St. Regis inaugurate a major new International Polo Cup; the Snow Polo championships take place in Aspen and St. Moritz; and the first Desert Palm Nations Polo Cup in Dubai. Polo player Johnny Lynn (above) saw it all coming. In 2001 he founded Polistas, the first true polo lifestyle brand, made for polo players by polo players, and now he's opening up branches all over the world.

Lynn, a Canadian-born former financier who plays polo internationally and teaches as well, conceived of Polistas to outfit polo teams with high quality clothing and accessories both for playing in and for après polo. An immediate success, polo and equestrian enthusiasts of all stripes soon gravitated to his flagship store in London's famed Burlington Arcade. The name Polistas is Argentine slang for "polo players" and it is the classic Argentinian polo lifestyle - rugged, laid-back and timeless - that comes through in Polistas' products and attitude. For the past six years Polistas has had a major presence at Harrods and other high-end boutiques worldwide, and has been selected as the official supplier to several major tournaments, including the Veuve Clicquot British Open Gold Cup, The Hildon Queen's Cup, and the Prince of Wales Trophy in the UK.

Photo by Andrew Dunn

Classic English shoe brand Church's was founded in 1873, but its roots date back to the late 1600s when a Northampton cobbler named Church first set up shop. The traditional shoemaker is known for its elegant footwear, which has been the choice of well-dressed British gentlemen for over 130 years. In 1999 Church's was acquired by the Prada group, and while some traditionalists bemoaned the end of an era, little of the company's core values have changed. Its high-end models, which have names like the Consul, the Diplomat, the Chetwynd and the Gunthorpe, are still handmade in Northampton and cost in the neighborhood of £300 pounds, or about $600.

Prada has certainly set about modernizing the brand however, which is known for durable style. The company recently redesigned Church's historic shop in London's Burlington Arcade, Britain's first shopping arcade, which was built by Lord George Cavendish in 1819 and houses some of the world's finest boutiques. The revamped shop incorporates some modern design elements while retaining the important historical fixtures. In addition to shoes, the store also stocks neckties, gentlemen's accessories and leathergoods. Part of Prada's plan to boost the brand's presence internationally, new Church's shops were also recently opened in Venice and Bologna.