Any performance automaker worth its logo has got to have a wristwatch to match. And while a carmaker's choice of wristwatch – think Panerai and Ferrari, Breitling and Bentley, Parmigiani and Bugatti – is meant to reflect the company's image, in some cases (like this PVD titanium one) it's more a reflection of the brand's aspirations. Because Abarth has always been about punching above its weight and taking on vehicles twice its size and ten times its price. So it should stand to reason that, even though its performance hatchbacks sell for relatively modest sums, the Abarth chronograph goes for more than €4,900, or the equivalent of some $7,300.
The timepiece is crafted by none other than Bernard Richards Manufacturer, a watchmaking atelier already known in motor racing circles for their inspiration from automobiles. To top the racing-themed design of the stock V12-T-44 chronograph, BRM has further differentiated the Abarth special edition with such custom touches as chrome hands and red stitching on the Nomex wrist-strap. Only 49 examples will be made available exclusively from BRM's website, making this timepiece considerably more exclusive than the cars its made to accompany.