Evian Natural Spring Water has partnered with brilliant British fashion designer Sir Paul Smith on a new limited edition bottle (above). The bottle is adorned in vibrant colors with a festive theme and a nod to Smith's signature stripes. It's also designed to echo Evian's latest youth-oriented ad campaign, "Live Young". Smith's design is the third in a series of designer bottles commissioned by the classic spring water from the French Alps, following one by Christian Lacroix in 2008 and last year's model by Jean Paul Gaultier. Smith's bottle comes with five different collectible caps. "Youth is not just a question of age, it's also a question of attitude," Smith notes. The bottles are available for pre-sale now on www.ShopEvian.com, and will make their way to fine dining establishments and gourmet retailers nationwide beginning in November.

Brilliant British designer Sir Paul Smith (right) is teaming up with Barneys New York to launch an exclusive new limited edition menswear collection. Titled simply "Exclusive", the line of suiting, separates and shirting was designed with the urbane Barneys New York customer in mind and will only be available at Barneys flagships.

Manufactured in Italy using Italian and British cloths, Paul Smith Exclusive has a modern, tailored silhouette, "finished with the design twists and styling details that have become synonymous with the Paul Smith brand," such as colorful linings.

Suits feature subtle stripes and Prince of Wales checks on gray and navy grounds, while shirting is bright with striped and checked designs on white bases. Velvet evening jackets and weekend sport coats complete the exclusive and extremely natty collection. Smith also just opened a new store in San Francisco.

This year marks the 100th anniversary of the birth of dashing British tennis champ Fred Perry, and to celebrate the classic clothing brand that bears his name is coming out with an exclusive new collection of limited edition polo shirts. The polos feature an enlarged version of Fred Perry's iconic 16-leaf laurel symbol with centenary embroidery underneath, in vintage-inspired colors.

Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success. The new collection debuts on May 15th and will be available at the Fred Perry Soho store in New York, Neiman Marcus in Dallas, and Citizen Clothing in San Francisco among others for $95. Perry was the World No. 1 player for five years and was the last Englishman to win the Wimbledon, US Open, French Open and Australian Open Men's Singles titles.

Luxe British lingerie line Agent Provocateur continues its sexy take on mythological themes with its latest collection of bridal lingerie for spring / summer. Titled "The Brides of Ulysses," the campaign features the brand's usual racy vignettes, showcasing a collection of "sumptuous white and cream designs in luxurious lace, alluring sheer tulle and sexy silk." Pictured above is the Kate corset in a "gorgeous wedding white detailed with intricate floral embroidery on the front and a traditional lace-up back." The Brides campaign also features a cameo by British model Karen Elson, wife of rock star Jack White of the White Stripes.

Last month we told you about the super-cool new collaboration between Japanese designer Tokihito Yoshida (aka To Ki To) and famed British clothing company J. Barbour & Sons, known for their iconic waxed jackets. For spring / summer, Barbour, which was founded in 1894 and holds Royal Warrants from HM Queen Elizabeth II, HRH The Duke of Edinburgh, and HRH The Prince of Wales, is further expanding on tradition in the form of a new "Britprep" collection. They hope to evolve as a lifestyle brand appealing to a wider customer base with the development of more contemporary products focused on rugged tailoring and fit.

With the collection Barbour "brings authenticity to a look that defines the lifestyle of a British summer." Layers for men and women are "worn with character and wit to create an individual style." As befits a company with such a rich history, Barbour's heritage, which continues to inspire these new designs and developments, lies at the heart of the new collection. So what exactly is "Britprep"? According to Barbour, the look is not quite as clean and crisp as American Preppy. Simple, stylish, and contemporary, the collection "pays particular attention to fashion, color and tradition capturing the essence of 'Britishness.'"

Barbour has never really gone in for logos, but with the Britprep collection (above) they're employing a new crest. Unlike designers who invent crests, it's an authentic bit of heraldry deriving from the original Barbour family coat of arms originating in Galloway, Scotland. It is seen in a few variations throughout the entire collection, from subtle prints on inside jacket linings to the bold emphasis directly on the chest of polos, rugby shirts, a blazer, and even a version of Barbour's classic quilted Liddesdale jacket (pictured above left and in the gallery).

Former Baywatch bombshell Pamela Anderson will star in famed fashion designer Vivienne Westwood's runway show in Paris on Friday, Vogue UK reports.

Anderson, who was photographed for the British designer's sexy new Spring / Summer 2009 ad campaign (right) by Juergen Teller in Miami, has become Westwood's new muse.

At the recent New York Fashion Week, Anderson appeared on the runway in a gold swimsuit for avant-garde label Richie Rich.

Westwood, who's credited with bringing punk and New Wave fashions into the mainstream, formed an early alliance with Malcolm McLaren and the Sex Pistols. She often incorporates the Union Jack into her designs.

Last spring we told you about a super-cool custom Rolex Daytona from London-based Bamford & Sons. Now the bastion of top-drawer British style has come out with a new version of the classic sports watch, designed as an homage to vintage Ferraris with a red dial.

The new Daytona (right) is treated with a military grade, scratch proof PVD coating over the stainless steel case and bracelet, though it is not flat black like the previous Bamford model. Only 25 examples of the Ferrari red watch are being produced at a price of $23,000 each, available by special order from Bamford's London flagship in Sloane Square.

In addition to its special limited edition pieces, Bamford is now offering customers a bespoke dial color matching and customization service on classic Rolex models such as the Submariner, GMT, Explorer II, Sea Dweller and Milgauss.

[via JustLuxe]

Supermodel Helena Christensen is the newest face (and body) of hip British lingerie brand Agent Provocateur. The Danish siren stars as a sexy pirate in Agent Provocateur's latest ad campaign (above), the story line of which involves her seducing the captain of a ship she's attempting to plunder. The Pirate-inspired lingerie also features in a video clip containing cryptic clues, along with pix of AP's other new line, Witches. As we reported in August, Agent Provocateur has big plans for expansion. See the gallery for more.

Bastion of top-drawer British style Bamford & Sons is looking for an investor, and luxury goods behemoth LVMH, owner of Louis Vuitton, might buy in. "We've come to the end of phase one, and we need a partner with more expertise in other markets," Lady Carole Bamford, who founded the brand in 2004, tells the Financial Times. She has engaged the Blackstone Group to help the firm, which has experienced 50-55 per cent growth per year for the past two years, field investment offers.

LVMH and rival luxury conglomerate Richemont are in the running, the paper reports. We have previously written about Bamford's custom $30,000 black PVD Rolex Daytona and its fall line of cashmere shooting jackets and such made from sustainable materials. They currently have men's, women's, accessories and bath & body collections, carried at their own retail stores (above) and the likes of Barneys. Bamford bills itself as "the first mainstream luxury brand to make an identity out of its organic stance."

Luxe British lingerie brand Agent Provocateur, known for its sexy ad campaigns featuring Kate Moss (right), is expanding rapidly following its $120 million acquisition by a private equity firm last year.

The label, designed by Vivienne Westwood's son Joe Corre, already has 40 boutiques worldwide including eight in the U.S., with new locations planned for Boston and Chicago this fall, in addition to others around the globe.

"I just opened a boutique in Bahrain [in July], as well as Geneva and Puerto Barres in Spain," Corre tells WWD. "There also are more openings [planned] in Madrid, St. Petersburg and Germany." The brand, which was founded in 1996, plans to unveil its latest round of racy adverts next month.

Brit fashion brand Burberry has announced that first-quarter revenues have risen by 26 per cent, continuing the upswing we reported on earlier this year. The growth is due to increased business in emerging markets and strong performance in North America, the Times of London reports. The uncertain economy has proved challenging to some luxury brands.

The company, founded in 1856, recently opened new stores have in Cannes, Budapest, Italy, Korea and Spain, and has launched a cool new ad campaign. "Our brand momentum is strong, driven by product innovation and a focused management team," Burberry chief executive Angela Ahrendts told the paper. "This momentum, together with the diversity and balance we have across products, channels and regions, underpins our confidence for the future."

Burberry creative director Christopher Bailey is basing the British fashion house's new Fall/Winter 2008-09 ad campaign on one of our favorite movies from last year, rock photographer Anton Corbijn's Control.

Bailey hired Mario Testino to mimic the moody flick about Joy Division frontman Ian Curtis in the ads, which are shot in black-and-white like the movie.

Sam Riley, the talented actor who played Curtis in Control, stars alongside sexy British model Rosie Huntington-Whiteley, right, who's said to be a distant cousin of the Queen of England. If so she must be one of the somewhat overbred Windsor family's more attractive relations.

See the gallery for an image from the new campaign and more.

[via Kempt]

Since it was founded by Queen Anne in 1711, the annual Royal Ascot races have become the highlight of the English social season. Ostensibly a five-day sporting event, it's also evolved into something of an immense fashion show, marked by the arrival of the Royal Family in ceremonial horse-drawn carriages every day. It has become the style for ladies to sport increasingly outrageous hats, and lately the traditional rules about "formal day dress" in the coveted Royal Enclosure have been rather loosely interpreted, much to the Queen's dismay.

This year officials have cracked down, declaring that "Off the shoulder, halter neck, spaghetti straps and dresses with a strap of less than one inch and/or miniskirts are considered unsuitable," while "Midriffs must be covered and trouser suits must be full length and of matching material and color." Those not in compliance will be asked to leave the Royal Enclosure. Gentlemen have always been required to wear full morning dress with top hats. Lest all the pageantry detract from the business at hand, it's worth noting that prize money at this year's event, which runs through Saturday, has reached an unprecedented $7.8 million.