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Brioni

Brioni Crocodile Skin Watch Box

Filed under: Timepieces / Watches, Men's Style


Need suitably stylish storage for those luxe timepieces Ariel Adams is always writing about? Check out this beautiful new watch box from luxury Italian clothing label Brioni, made of the world's finest genuine crocodile skin. Lined with suede and glove-soft leather, the box is priced at $5,000 and comes in classic brown, black and red. Featuring gold-plated hardware it holds six watches in removable compartments, along with a separate slim portfolio to hold additional watch straps. Famed for its hand-sewn custom tailored suits starting out at $4,000 and running as high as $47,000, Brioni provided 007's evening wear for several of the James Bond films and has also outfitted the likes of Al Pacino, Eric Clapton, Donald Trump and Prince Andrew.

[via JustLuxe]

James Bond's Brioni Suits & More at Auction

Filed under: Apparel, Auctions, Celebrity Shopping, Men's Style


Several items of clothing worn by Pierce Brosnan in the James Bond films including his Brioni suits are on offer at Bonhams' Entertainment Memorabilia sale in London on June 16. Highlights include a razor sharp three-piece navy wool Brioni suit with a ticket pocket, estimated at £2,500 - £3,000, and a cream herringbone linen Brioni suit, estimated at £3,000 - 4,000, both from 1995's Goldeneye. The suits have Brosnan's name embroidered on the lining and are accompanied by film stills showing him wearing the items. Other Brosnan / Bond items include a pair of leather jackets, a selection of Turnbull & Asser shirts and ties, and even Kevlar body armor. There are a few articles of clothing worn by Roger Moore as 007 featured in the sale as well.

25th Cartier Snow Polo World Cup in St. Moritz

Filed under: Sports


Earlier this month The Classicist wrote about the wild world of snow polo; this weekend the 25th annual Cartier Polo World Cup On Snow is taking place in St. Moritz, proving that the rich have not entirely given up their expensive pastimes. Snow polo was invented on the posh resort's frozen lake back in 1985. Four teams will be competing, fielded by Cartier, Maybach, Swiss private bank Julius Baer, and last year's winner, Brioni, all featuring world-class players. Nine years ago snow polo arrived in the US and a championship is now played annually in Aspen, our very own St. Moritz. For snow polo, the ponies are shod with special cleated shoes to provide better traction, and the ball is larger, lighter, and painted bright orange to accommodate winter conditions.

Brioni to Sell a 25% Stake

Filed under: Apparel, Men's Style

Classic luxury Italian fashion brand Brioni, best known for outfitting Pierce Brosnan during his tenure as James Bond (right), is looking to sell a 25% stake in the business. "This is a family company. We need to think about the future and ways to develop the brand," Brioni CEO Antonella De Simone tells WWD.

The company, founded in Rome in 1945 and named after a resort on the Adriatic Sea, makes ready-to-wear and bespoke men's suits costing from $6,000 - $36,000, and has a women's line as well. Some of its luster may have been lost when James Bond switched to Tom Ford, but the brand is undeniably valuable.

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