Banana Republic Goes Upscale with BR Monogram
Filed under: Apparel
Banana Republic is stepping up the luxury by launching their newest line called BR Monogram. The new high-end collection will have all the goodness of traditional Banana Republic, but with a boost in the quality of the fabrics used and better tailoring. This quality upgrade will also mean a pricing upgrade (BR Monogram items cost an average of 30-40% more than the rest of Banana's items) plus there will hopefully be stand-alone BR Monogram boutiques around the country very soon -- the first one just opened in New York.
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