Photo Courtesy of HBO
With the season finale of True Blood last weekend, dismayed HBO fans don't have to wait long for more cutting-edge drama. The much-anticipated 12-episode Boardwalk Empire premieres tonight at 9 PM, from Martin Scorsese and Terence Winter of Sopranos fame. Canadian Club, formerly thought of as your grandpa's whisky, received a new fanbase as the choice drink of Mad Men's Don Draper. Now Canadian Club goes further back in time, partnering with HBO as the unofficial sponsor of prohibition in 1920s Atlantic City.
Canadian Club features prominently in the plot of Boardwalk Empire as battling gangsters fight over wooden cases. During Prohibition, Canadian Club was produced legally right across the Detroit River in Windsor, Canada. It's rumored that it quickly became the favorite of Al Capone, who centered his smuggling business on the fine liquid.
Look out for specially branded CC bottles in stores nationwide, as well as special events as speakeasie-styled bars across Chicago, New York, Los Angeles and Philadelphia. And enter to win the Boardwalk Empire Sweepstakes for a chance to win your own suite for a year at Caesar's Atlantic City. To get ready for the show tonight, grab a bottle and mix up a cocktail. Exclusive recipes after. the jump.