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BlissSpas

Bliss: Cutting-Edge Concoctions and Trailblazing Treatments

Filed under: Spas


With 20 locations around the world, its own line of take-home products and an attitude almost as refreshing as its spa treatments, Bliss is an obvious candidate for Luxist's best day spa award.

Bliss was founded in 1996 as a stand-alone spa in New York's stylish SoHo neighborhood, setting itself apart from rivals with its irreverent approach to relaxation. The proprietors of Bliss chose to play R&B tunes instead of the usual elevator music – "whale music," as they call it – and brownies replaced veggies at the spa's snack table. The approach made waves in the industry, and soon the spa's popularity helped it expand beyond the Big Apple.

Today, Bliss boasts that it has given "a million massages, a trillion triple oxygen treatments and about a bazillion Brazilians." Some of the treatments that made it a hit include "Best of Skintentions," a traditional facial combined with skin-specific exfoliation and a massage (60 minutes: $120), as well as "Blissage 75," which includes a warm wax foot softening wrap and a massage (75 min: $150).

For those who'd like to take some Bliss home with them, the spa offers a full line of skin care, anti-aging and general beauty products. Offerings include "Fabulous Foaming Face Wash" ($34) and "Best of Skintentions" daily moisturizer ($35). For those who'd prefer a bricks-and-mortar spa, new locations have just opened abroad in Singapore, Barcelona and Hong Kong; a Dubai spa is also in the works.

Cast your vote for your favorite spa until March 31st. Winners will be announced on April 1.

Starwood Hotels Sell Off Bliss Spas

Filed under: Luxury Travel & Hotels, Spas

bliss spaW Hotels and Bliss Spas have been an unshakable combination for Starwood Hotels. But after a tough year for the travel and tourism industry Starwood Hotels & Resorts Worldwide Inc. has sold off the Bliss spa unit for $100 million to Steiner Leisure Limited. The Bliss and Remede brands will stay at the Starwood's W Hotels and St. Regis Hotels. Bloomberg News quotes Chief Executive Officer Frits Van Paasschen who said during a conference call in October that the company was looking at "assets that are non-core or that are so attractive that we can still get a good multiple."

The Bliss spa brand was founded in 1996 in New York City. The brand quickly grew and has become famous for its playful approach ot beauty and skin care treatments. The Bliss brand includes not just the Bliss and Remede spas but also branded products. Bliss products are also sold outside the spas through an e-commerce and catalog business and distribution in Sephora and many major department stores.

The brand is a natural fit for Steiner Leisure Limited which is a provider of spa services. The company operates spas and salons on 126 cruise ships and in 51 resort spas and two luxury day spas for brands that include Carnival Cruise Lines, Celebrity Cruises, Crystal Cruises, Harrah's Entertainment, Hilton Hotels, Holland America Line, InterContinental Hotels and Resorts, Marriott Hotels and many others. Steiner Leisure also owns and operates five schools that offer degree and non-degree programs in massage therapy and,skin care, training spa professionals for health and beauty positions at Steiner spas and salons.

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