Biotherm Homme: Miraculous Powers of Soothing and Rejuvenation
Filed under: Cosmetics and Fragrance
Many of the world's most successful skin care lines boast impressive creation myths, perhaps none more so than Biotherm. For both its heritage and profusion of products, Biotherm Homme has earned a Luxist nomination in the best men's skin care line category.
High in the mountains of France nearly half a century ago, an intrepid biologist chanced upon something quite unusual in the abundant waters of a thermal spring: a type of plankton with miraculous powers of soothing and rejuvenation, as the story goes. After many years and a great deal of research, the purified ingredient, called Vitreoscilla Ferment, was patented for use in skin care.
Today, Vitreoscilla Ferment is at the core of Biotherm's offerings. The company's men's line, Biotherm Homme, includes full-body options like Aquafitness, a shower gel for body and hair (6.7 oz: $21) as well as face-specific Aquapower, a moisturizer made specifically for dry skin (2.5 oz: $28).
Biotherm isn't just for European thermal bathers. The company's recently introduced former Law & Order star and Sex and the City icon Chris Noth as its new face, complete with an online video shoot. Those interested in emulating Mr. Big can check out "Chris' Pick," a reactivating anti-age gel called Force Supreme, on Biotherm's website.
Vote for the men's skin care line that you believe is the best of breed. The voting period runs through May 31st and winners will be announced on June 1.
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