Filed under: Apparel
"People always knew me for wearing sunglasses," recalls the actress and model, who has appeared on a variety of television shows, including "The Bold and the Beautiful", Plum TV and Ovation TV. "Sunglasses have always been a passion of mine. They stage your mood for the day and complete an outfit."
The idea of designing her own line came after a friend who was familiar with Creel's love of the must-have accessory item, made the suggestion.
In the fall of 2008, Creel got in touch with Alessandro Lanaro, the chief executive of Modo Eyewear, a boutique designer eye wear company that owns such sunglass lines as Derek Lam, 3.1 Phillip Lim, Jason Wu and 7 for All Mankind, in addition to its Modo eyewear collection. A partnership was soon formed in which Creel would design an environmentally conscious eyewear collection.
Gallery: Modo Eyewear by Jennifer Creel
Creel, who has a background in design (she spent a decade at Polo Ralph Lauren where she was a designer in the women's active wear division), has created eight styles for Modo. "I come up with the concepts and ideas about what women and men are looking for," says Creel. "I don't design for one particular person."
Her well-designed collection includes navigator styles, retro shapes, and a color palette with unique shades and hues of green, bark, purple, blue, red, and orange, in addition to classic options like tortoise and black. The sunglasses are hand crafted in Japan and made of all natural materials, including bamboo and leather. "There is so much workmanship involved with the creation of every piece," says Creel.