Belvedere Vodka has long had its hand in the world of fashion, as a longtime force behind Fashion Week after parties. Now they're literally dabbling in design, partnering up with noted arbiter of style Matthew Williamson, to release a limited edition kaftan in celebration of Belvedere Vodka's new flavor, Pink Grapefruit.
"My design for the Belvedere Pink Grapefruit collaboration was inspired by the vitality of sultry high summer evenings," said Williamson. "Incorporating a vibrant sun-drenched palette, the print is evocative of exotic destinations ventured by the modern-day, global traveler."
Williamson's kaftans are effortless and versatile, made from delicate, lightweight silk that's perfect to wear from the Hamptons to Dubai. And his collaboration with Belvedere sets the tone for a fun and chic lifestyle and both brands emulate. These bright neon colors and lively tropical pattern are already making me yearn for hot summer nights.
"I am thrilled to collaborate with a brand like Belvedere, which embodies a contemporary sense of luxury and vigor," said Williamson, "and the limited-edition kaftan was designed particularly with that kind of woman in Mind." MisShapes' DJ Leigh Lezark will model the kaftan for a launch party in May. You can pick up the kaftan at Matthew Williamson Stores and online beginning May 13th, the official launch date of Belvedere Pink Grapefruit vodka.
See the kaftan up close after the jump.