Belvedere,vodka

Belvedere & Matthew Williamson Team Up for Summer

Belvedere Vodka has long had its hand in the world of fashion, as a longtime force behind Fashion Week after parties. Now they're literally dabbling in design, partnering up with noted arbiter of style Matthew Williamson, to release a limited edition kaftan in celebration of Belvedere Vodka's new flavor, Pink Grapefruit.

"My design for the Belvedere Pink Grapefruit collaboration was inspired by the vitality of sultry high summer evenings," said Williamson. "Incorporating a vibrant sun-drenched palette, the print is evocative of exotic destinations ventured by the modern-day, global traveler."

Williamson's kaftans are effortless and versatile, made from delicate, lightweight silk that's perfect to wear from the Hamptons to Dubai. And his collaboration with Belvedere sets the tone for a fun and chic lifestyle and both brands emulate. These bright neon colors and lively tropical pattern are already making me yearn for hot summer nights.

"I am thrilled to collaborate with a brand like Belvedere, which embodies a contemporary sense of luxury and vigor," said Williamson, "and the limited-edition kaftan was designed particularly with that kind of woman in Mind." MisShapes' DJ Leigh Lezark will model the kaftan for a launch party in May. You can pick up the kaftan at Matthew Williamson Stores and online beginning May 13th, the official launch date of Belvedere Pink Grapefruit vodka.

See the kaftan up close after the jump.

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Belvedere Vodka Silver Ltd. Edition

by Jared Paul Stern (RSS feed) —

Filed under: Spirits

Belvedere, the all natural super premium vodka from Poland, has come out with a limited edition silver bottle for the holidays perfect for gift giving or festive occasions.

Available only until the New Year, the Belvedere Silver bottle features the brand's signature design set against a mirrored background for a modern, celebratory look.

Using only Dankowskie Gold Rye grown solely in the sweeping plains of Poland's Mazovia region, water from a pristine artesian well, and a proprietary purification process, Belvedere is distilled four times to uncover the vodka's strength of character.

The preciseness of the distillation process allows the distinctive notes of the vodka to come through without stripping away the subtle nuances, resulting in a smooth, creamy, peppery taste with a clean finish.

The limited edition Belvedere Silver bottles are available in four sizes: 375 ml, 750 ml, 1 litre and 1.75 litre, with the 750 ml size retailing for $35.

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Belvedere's New IX Vodka, Inspired by the Night

by Jared Paul Stern (RSS feed) —

Filed under: Spirits

Belvedere is introducing a new super-premium vodka made with nine special ingredients created to "embody the spirit of the night." Belvedere IX (right), which comes in glam-punk style black and pink graffiti-tagged bottle, will initially be available only in select nightclubs.

IX's nine key ingredients are ginseng, guarana, acai, ginger, sweet almond, jasmine, eucalyptus, cinnamon, and black cherry, "blended seamlessly to create a warm and enlivening note on the nose." The ingredients are individually distilled in micro-batches before being expertly blended with 100 proof Belvedere Vodka and artesian water.

IX is described as "bold and intricate with uplifting sweet spice followed by invigorating ginger warmth," and "smooth yet intense, with menthol complexity tempered by sweet almond and jasmine undercurrents," finishing with "a characteristic Belvedere flourish of vanilla and white pepper."

The bottle's distinctive design is the result of a collaboration with artist and fashion designer Andre Saraiva. It's inspired by Saraiva's iconic graffiti seen on the streets of Paris since the late 1980s. Described by Sam Keller, director of Art Basel Miami Beach, as a "social alchemist," Saraiva also co-owns Paris' Le Baron nightclub.

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Belvedere Intense Vodka

by Deidre Woollard (RSS feed) —

Filed under: Spirits

If regular Belvedere isn't quite strong enough for you you can soon test your mettle with Belvedere Intense, a new luxury 100 proof vodka. Belvedere Intense will sold at international airports including London Heathrow Terminal 5, Paris Charles de Gaulle, Warsaw Frederic Chopin, Hong Kong International, Singapore Changi, Sydney, New York JFK and Buenos Aires Ezeiza and sells for 45 euros. It's described as having notes more often associated with whisky such or cognac such as "crème caramel, dark savoury spice, and rich bitter chocolate." It is double filtered through charcoal which gives it the increased alchohol content and it comes in black bottle with silver trees that looks like a negative of the original bottle.

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Tableside Ice Picking With the Jagger Dagger

by Deidre Woollard (RSS feed) —

Belvedere vodka has been doing a lot of promotion lately to build their brand. The latest is the Jagger Dagger, a sword designed by Jade Jagger, Mick's daughter and creative director at Garrard. The sword has an 18K white gold studded hilt with 12 carats of brilliant-cut diamonds, 42 pale sapphires, and a central blue lapis lazuli square. The blade is created from mirror-polished carbon steel with an engraving of the same tree branches that decorate the Belvedere bottle. The "Jagger Dagger" will be part of an tableside ice-picking service with the sword provided by servers at certain nightclubs such as 1OAK in New York, Crystal in London, and VIP in Paris. Each dagger has a retail value exceeding $250,000. A range of daggers in the same style but with white topaz in lieu of diamonds and aquamarine instead of sapphires will sell for $10,000 at certain retailers.

Gallery: Outlandish Liquor Promotions

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Belvedere Launches Online Drink Buying Program

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Belvedere Vodka has been trying to go for the cutting edge lately. First there was the racy ad campaign with art photographer Terry Richardson, shown at left, now the company is launching a new branded gift card program with BuyYourFriendADrink.com. This is the first time that a spirits brand has offered a branded gift card for on-premise purchase through the company. The way it works is that you visit the BuyYourFriendABelvedere.com website and purchase a gift card for any dollar amount. The recipient can redeem the gift card or a Belvedere drink at participating bars and restaurants. Of course it does require knowing the email of the person you want to give the drink to so it's not so great for sending a drink to that hot stranger across the room.

[via Wine & Spirits Daily]

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