Filed under: Spirits
Liquor brands often sponsor music shows but you don't get quite so many liquor-sponsored book tours. But would we expect anything less from a woman who once wrote a book titled "Are You There, Vodka? It's Me, Chelsea." To promote her latest book "Chelsea Chelsea Bang Bang" Chelsea Handler is embarking on a 21 city tour presented by Belvedere Vodka. The tour begins March 10th in Chicago and winds up May 15 at New York City's Radio City Music Hall. The talk show host will be performing her comedy shows and also is expected to meet her fans at bookstores in cities along the route of the tour. Belvedere will host private after-parties for Chelsea's gigs across the country.
"We were thrilled to be chosen by Chelsea last year as her preferred & favorite vodka," Charles Gibb, President of Millennium, the vodka & rum division of Moet Hennessy, producer of Belvedere said in a press release. "As a vodka connoisseur, her decision to choose Belvedere is a true testament to the quality of our vodka, and we are delighted to be supporting her on this exciting tour". Tickets for the Live Nation-produced Belvedere Presents Chelsea Chelsea Bang Bang tour go on sale beginning on January 15, 2010. Celebrity tie-ins seem to be a strategy for Belvedere which also has a deal with Bruce Willis for its Sobiewski brand.