Lobel's of New York: A Family Tradition for Over 140 Years

Lobel's of New York is a nominee for a Readers' Choice Award for Best Online Meat Company.
The family-owned and operated business is located on the Upper East Side of New York. Ten years ago, Lobel's launched Lobels of New York (www.lobels.com), an online butcher shop, enabling its customers to order and have its products delivered to their door in all 50 states.
The Lobel family have been in the business for five generations. It all started back in the 1840's when Nathan Lobel began raising cattle in Austria, and with the help of his son, later added a slaughterhouse to the business. Nathan's grandson Morris joined the famly business as a boy, and in 1911, at the age of 17, he emigrated to the United States. He eventually settled in New York where he opened a butcher shop, first in the Bronx and later at the current location at 1096 Madison Avenue (at East 82nd Street) in Manhattan.
Service and quality have always been the hallmarks of the Lobel's business. Morris' sons Leon, Nathan, and Stanley, followed in their father's footsteps. Stanley remains active in the store, while his sons, David and Mark, as well as his nephew, Evan, have emerged as the fifth generation of the Lobel family to work in the business.

When it comes to grilling a steak, many home cooks often think that they can quickly run to the grocery store, pick any cut or steak they see, and just slap it on a hot grill and - voila! - a good dinner. However, many of us who have tried this have inevitably run afoul of the Great Beef Gods, with cinder-dry steaks or tough hunks of gray meat. Here is a very simple list of great cuts of beef for grilling, and the best ways to prepare them.
There are many elements that contribute to the perfect holiday meal. A beautifully set table, good wine, the guests and for many families, the beef rib roast has become part of the tradition. It can be daunting to figure out how to select, and cook a good roast. 


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