BaumeAndMercier

Gwyneth Paltrow To Be The New Face of Baume & Mercier

Gwyneth Paltrow is everywhere lately. The actress who is currently promoting her new movie Country Strong and recently appeared on Glee has been tapped as the latest ambassador for Swiss watch brand Baume & Mercier. Unlike past faces of the brand including Teri Hatcher and Meg Ryan, Paltrow is designated as a "friend of the brand" and won't appear in any ad campaigns for the watches. The new gig does mean that Paltrow will fly to Geneva later this month to take part in the SIHH watch fair cocktail party. The appointment of Paltrow appears to be part of a rebranding strategy that involves concentrating on its popular Classima collection, re-launching the Linea and Capeland lines and premiering a new Hampton collection this fall.

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Baume & Mercier William Baume Watches

by Deidre Woollard (RSS feed) —

Filed under: Timepieces / Watches

Baume & Mercier has introduced three new beautiful William Baume watches in rose gold cases and gentlemanly gray guilloche dials with alligator straps. Each watch has a sapphire crystal and is water resistant to 30 meters.

The William Baume Tourbillon has a 43mm case and uses the manual-wind WB-T002 movement with Tourbillon complication at the 9 o'clock position. It is a limited edition of 10 pieces.
The William Baume Retrograde has a 41mm case and the movement is an automatic caliber LP3533 with big date and retrograde seconds complications. It is a limited edition of 178.
The William Baume Ultraflat measures 41mm x 5.8mm and the manual-wind movement, caliber T001 is just 2mm in height.

[via Time Zone]

Gallery: William Baume Watches

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Teri and Ashton Are the New Faces of Baume and Mercier Watches

by Deidre Woollard (RSS feed) —

Filed under: Timepieces / Watches, Celebrity Shopping

Watch company Baume and Mercier has a tradition of having celebrity ambassadors who appear in their print ads that are part of the "Baume & Mercier & Me" campaign. The 2008 ambassadors will be Teri Hatcher and Ashton Kutcher. Past ambassadors have included Meg Ryan, Kiefer Sutherland, Kim Basinger and Gary Sinise. For the new campaigns all royalties that would go to the actors and their photographers are donated to charities chosen by the actors and the watch brand. Teri's campaign starts on January 1 with Ashton's campaign starting on April 1. Is it just me or does Ashton Kutcher seem like an odd choice to front this campaign. He's easy on the eyes, certainly, but seems to lack a certain gravitas necessary for a luxury watch campaign.

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Tags: ashton kutcher, baume and mercier, BaumeAndMercier, expire-images:2008-12-20, teri hatcher, timepiece, watch, wristwatch

Baume & Mercier Riviera XXL Jump Hour Watch

by Deidre Woollard (RSS feed) —

Filed under: Timepieces / Watches

Big and blingy seem to be the perfect description for the new Baume & Mercier Riviera XXL Jump Hour. The watch has a 43mm white gold ~~octagonal~~ dodecogonal case packed with 400 diamonds (mostly brilliant cut except for the baguettes around the crown). That's 9.5 carats of diamonds total. The movement is the automatic Dubois Depraz caliber 14400 with Cotes de Geneva decoration on the rotor. It is water resistant but I can't imagine getting this one wet especially since the strap is white alligator.

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Tags: baume and mercier, BaumeAndMercier, diamonds, watch