Bacardi

Bacardi Launches Eristoff Vodka

Filed under: Spirits

Bacardi Global Brands certainly has the rum and super-premium vodka categories covered with Bacardi and Grey Goose. Now, it is extending its Eristoff premium vodka brand to the U.S.

Eristoff hails from the former Soviet state of Georgia, which Eristoff's marketing has long capitalized on as "The Land of the Wolf" (the grey wolf actually). A very popular ad for Eristoff shows a man walking through the streets and into the woods beyond. He comes to be chased by a pack of wolves. The payoff of the ad is that the man is running inside a snowglobe, eventually running into the outer glass wall of the globe. Eristoff's logo is a wolf howling at a crescent moon.

Eristoff is made from 100% grain, tripled distilled and charcoal filtered. The recipe is said to be the original from 1806 created by Prince Eristoff of present day Georgia. It comes in three varieties: Original (80-proof); Red (40-proof), which comes in a red color and is flavored with sloe berries; Black (40-proof), which comes in a dark color and is flavored with wild berries. There are two other flavors abroad that are not part of the U.S. launch--Limskaya (lime flavor) and Gold (caramel flavor).

Tags: bacardi, eristoff black, eristoff red, eristoff vodka, grey goose, land of the wolf, premium vodka, Volvo

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Bacardi Launches Rock Coconut Infused Rum

by Noah Joseph (RSS feed) —

Filed under: Spirits

Coconut rum is nothing new. Bacardi themselves have been making it for ages, after all, never mind the competition. But this isn't regular coconut rum. It's Bacardi Rock Coconut.

Marketing jargon? Hardly. What sets Bacardi Rock Coconut apart is the combination of coconut juice with rock melon, a fruit indigenous to India and Africa. The combination of the two flavors, according to Bacardi, gives the new Rock Coconut rum a crisp, smooth taste.

Mix it with coke or pineapple juice for an especially zesty cocktail, or try Barcardi's iPhone app for other mixing suggestions.

The new addition joins the expanding range of Bacardi flavors including razz, peach red, grand melon, big apple, torched cherry, dragon berry and of course the existing coconut flavor. Suggested retail price comes in under $14 for a 750 ml bottle, also available in 50, 200 and 275 ml bottles as well as 1 and 1.75-liter sizes.

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Tags: bacardi, bacardi rock coconut, coconut, coconut rum, rock melon, rum

Bacardi Introduces Reserva Limitada Founder's Blend Rum

by Noah Joseph (RSS feed) —

Filed under: Spirits

Back in the early days of the Bacardi rum distillery, the Maestro de Ron (rum master) created a special blend just for the family of founder Don Facundo Bacardi. It remained exclusive to the family for generations, finally being released to local markets in the Caribbean – Puerto Rico, the Bahamas, the Cayman Islands and Aruba – to celebrate the opening of the distillery's visitor center back in 2003.

Aged in lightly-charred American white oak barrels for 10-16 years, the Reserva Limitada is now reaching the American market as the company's top-of-the-line "founder's blend". The deep reddish-gold dark rum has a nose of vanilla, oak and dried fruits.

Initial availability will be limited to just 1,000 cases (with six 750ml bottles per case), each bottle selling for a suggested price of $110.

Tags: alcohol, bacardi, bacardi founders blend, bacardi reserva limitada, maestro de ron, puerto rico, ron, rum, spirits

Bacardi Debuts Torched Cherry Rum for Summer

by Ariston Anderson (RSS feed) —

Filed under: Spirits

Bacardi flavored rums are unlike any other. In a lineup of unmarked bottles, Bacardi blends always stand out as being the most fragrant. Whether you're a Limon or a Dragon Berry type of rum drinker, your preferred flavor will fill the room with aroma. I attended a Bacardi-hosted event to determine just how they make their varietals so intensely flavorful. In correlation with the summer launch of their latest flavor, Torched Cherry, Barcardi invited journalists to come and mix their own cherry rums.

After learning about each of the various flavors that go into Torched Cherry, we were given a selection of infusions to experiment making our own. While we were given five flavors to come close to the Bacardi original, we weren't given the entire lot of flavors in the mix, thus protecting the prized recipe.

Tags: alcohol, bacardi, bacardi rum, cocktails, rum, spirits, torched cherry

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Bacardi Goes Green for Earth Day

by Ariston Anderson (RSS feed) —

Filed under: Luxury Travel & Hotels, Spirits, Green

Two new tourist attractions opened in Puerto Rico for Earth Day. Bacardi Rum unveiled the first ever industrial scale wind project on the island, two wind turbines which can be seen from miles away. The turbines are expected to generate enough electricity to power tourism related activities at the Casa Bacardi Visitor Center at their distillery outside of San Juan. Now the quarter of a million visitors who come to the Center each year can truly learn about and enjoy rum guilt-free.

Bacardi is no stranger to corporate responsibility and environmental leadership. "Here in Puerto Rico, Bacardi pioneered and patented the anaerobic treatment of distillery wastewater now used by other companies around the world," said Jon Grey, vice president of global operations for Bacardi. "We use this anaerobic digester technology to treat wastewater which derives energy. In that process, micro-organisms naturally degrade waste materials, creating biogas, or methane, in the process." These natural biogas are fed into boilers which help power the distillery. The process saves roughly half of the energy required to run them, reducing the need for imported gas or oil.

Tags: bacardi, bacardi rum, BacardiRum, green, Puerto Rico primaries vote US statehood, turbine-points, wastewater systems, windmills

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A Great Day in Cocktail History

by Jared Paul Stern (RSS feed) —

Filed under: Spirits

Looking for an excuse to celebrate? July 19 is National Daiquiri Day. The drink many people associate with author Ernest Hemingway was in fact invented in 1898 in the small iron mining town of Daiquiri near Santiago, Cuba by an engineer named Jennings Stockton Cox.

He came up with the drink, a simple blend of lime juice, sugar and local Bacardi rum (est. 1862) over cracked ice as a way to boost the morale of mine workers during the sizzling summer months. It was such a success Cox not only received a generous stipend from the mining company but also a monthly gallon of Bacardi.

Hemingway (above, hoisting a daiquiri) later helped to popularize the drink. Of course in Cox's day there was no question of freezing or blending. See the gallery for a traditional hand-shaken daiquiri recipe and some historical images pertaining to this classic cocktail's origins.

Gallery: National Daiquiri Day

Daiquiri inventor Jennings Stockton Cox.

Tags: Bacardi, Bacardi Rum, BacardiRum, Cuba, Daiquiri, Ernest Hemingway, ErnestHemingway, National Daiquiri Day, NationalDaiquiriDay, Rum

The Perfect Summer Cocktail Party Companion

by Jared Paul Stern (RSS feed) —

Filed under: Spirits

We could hardly be called big fans of pre-mixed drinks, so we were not overly enthusiastic when a bottle of Bacardi's new "ready to serve" Classic Mojito cocktail first arrived. Its atypical clean design and high-quality ingredients - Bacardi Superior rum, the kind they've been making since 1862, and natural mint and lime flavorings - softened us a little, however, so in the spirit of journalistic inquiry we decided to give it a try.

We love Mojitos but if you've every tried making 'em for 12 or more ravenously thirsty guests -- as we have on more than one occasion, exhausting the local supply of mint, limes and patience in the process - you'll realize the appeal of such a product if done properly, and we were pleasantly surprised by this one.

We think the late, great Kingsley Amis would approve, especially as he advocated expediency in matters of dispensing drinks to several people at once. Take heed of the following however: crushed ice is essential as is fresh mint and lime for the sake of verisimilitude. A quarter of a lime and a sprig of mint per drink should do it, a fraction of what the handmade version calls for, and there's no need to get muddled.

Gallery: Bacardi Superior Rum