BabyBoomer

Luxury Cruising Fueled by Baby Boomers

Filed under: Luxury Travel & Hotels, Yachts & Sailing

It seems that baby boomers are loving luxury cruises, and as a result the luxury cruise lines are not only managing to hold their own amidst this country's economic difficulties but are actually doing so well they're looking to expand and grow. They're buying new ships, remodeling existing ships, adding new gourmet foods to the menus, adding new ports to the itinerary ... all with the intent focus on attracting the affluent baby boomer group that is currently spending their money on the less premium cruises like Princess and Celebrity. The "in" cruises now are most likely through Regent or the soon-to-be fleet leader, Silversea.

They say once you go luxury cruising, you never go back!

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Tags: baby boomer, baby boomers, BabyBoomer, BabyBoomers, cruise, cruises, luxury cruises, LuxuryCruises

"Young Affluents" Are The Future Of The Luxury Market

by Rigel Celeste (RSS feed) —

All industries must grow and evolve with the times, and the luxury market is no different. Used to catering to the "Baby Boomers," the luxury market is slowly (but surely) feeling a shift towards the younger generations, or the "Young Affluents." Referring to those age 40 years old and younger, the "Young Affluents" group includes Generation X and the Millennial generation, and they both have much different spending habits than their parents and grandparents.

Even though some adjustments will need to be made regarding different tastes and attitudes, the industry is hardly upset by this developing trend. With a "want-it-all" attitude the Young Affluents spent an average of 32% more than the Baby Boomers last year, and there is no sign they plan on slowing down.

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Tags: baby boomer, baby boomers, BabyBoomer, BabyBoomers, generation, generation x, generations, GenerationX, luxury, luxury market, LuxuryMarket, millennial, young affluents, YoungAffluents