BLBL is the name of the latest wine from the house of Viticcio in Tuscany, and it is named for its two young women winemakers, Italian Beatrice Landini, age 26, and American Blake Leonard, age 24 (above, left to right). Naturally, a pairing like this doesn't come out of nowhere.
These fresh-faced ladies are both the eldest daughters in the third generation of their family businesses. Ms. Leonard hails from the Stew Leonard's family (known as "The Disneyland of Dairy Stores" and famous for their funny commercials), and Ms. Landini's family are the proprietors of Tuscany's Viticcio Estate. The pair met for the first time at age 14 when the Leonard family toured the Landini family's Fattoria Viticcio vineyard in Greve. Both fathers and daughters bonded, and kept in touch.