AstonMartinLagondaConcept

Aston Martin Takes Another Look at the Lagonda Concept

Ever meet a pair of siblings and notice one excels at everything and the other's a bit of a deadbeat? That's Aston Martin Lagonda Limited. If you're wondering what the Lagonda part is for, you're on the right track. It forms the full name of the company best known for producing James Bond's automobile of choice, but while Aston Martins are some of the most beautiful and successful sportscars on the road or track, Lagonda is considerably less so.

The automotive marque originally founded in 1906 was acquired by Aston Martin in 1947, and though Aston's tried at several intervals to revitalize its sister brand, not much good has ever come from it. Most recently, the company announced the rebirth of Lagonda, unveiling the concept car you see above at the 2009 Geneva auto show. It was supposed to be a luxurious crossover, based on the Mercedes GL-Class and powered by a V12 engine. Reception was rather cold, and Aston pulled the concept after the first day. But now it's back, courtesy of a new batch of photos released by Aston Martin's PR department. What they're up to – and why they've brought the one project that failed back to light – is beyond us, but you can have a look for yourself in the fresh gallery below.

Gallery: Lagonda Concept

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Aston Martin Reportedly Cancels the Lagonda SUV

by Noah Joseph (RSS feed) —

Filed under: Luxury Cars & Autos

Kids growing too big for the back seat of your Aston Martin DB9? Fortunately the company's Rapide four-door model is just around the corner. But if you were holding out for something a little bigger, you may be waiting a little while longer, or else be advised to look elsewhere. Reports indicate that the British purveyor of luxury GTs has put its plans to relaunch the Lagonda marque with a new crossover utility model on indefinite hold.

The Lagonda name is part of Aston's corporate identity, but has remained dormant for years. A few months back at the Geneva auto salon, Aston Martin shocked members of the press with an ungainly crossover concept. Reaction was so cold that the company took it off the show stand by the second day, keeping it away from the public. Now the company's chief executive has reportedly confirmed that the model has been postponed indefinitely, meaning that it could come back in another form or it could never come back at all. Considering that Aston is known for more beautiful design work than it exhibited with the Lagonda concept, we're hard-pressed to mourn its passing.

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