The Frieze Art Fair previews in less than a week, and London's art market players are looking to make a splash. While it's unlikely that the prestigious and well-attended event will single-handedly undo 12 months of carnage, hopes are high that it will be a turning point. Frieze is the largest art fair in Europe that's dedicated to the contemporary space.

The preview will be held on October 14, 2009, and 165 galleries will be courting the wealthy collectors expected to be in attendance – up from 151 galleries in 2008. Twenty-eight art galleries left from last year, so Frieze had to find a considerable number of new participants to make up the difference and then come out ahead.

The fair is coming on the heels of a year in which auction sales are down 70 percent to 80 percent and prices for works by many major artists are down by half.

In one of the grandest gestures the market has seen since the slump began, Gerard Faggionato, a dealer from London, will be putting Francis Bacon's "Study from the Human Body after Muybridge" up for sale at a price of $9 million. This isn't exactly what Bacon's work used to fetch, but it's still a steep price in a depressed market. Faggionato represents Bacon's estate, which is the seller.

The painting shown at right, Bacon's ' Study for the Portrait of Michel Leiris ' is being shown as part of the exhibition 'Caravaggio and Bacon' at the Borghese museum in Rome.

Art Moscow features works from 40 galleries – both from Russia and around the world. Originally, the art fair was supposed to run in May, but Expo Park Exhibition Projects Ltd., its organizer, pushed it back to hit at the same time as the state run Third Moscow Biennale of Contemporary Art. The dual event may bring a bigger turnout, but it will have to overcome a 10 percent contraction in the Russian economy.

Counting against Art Moscow ... aside from general economic malaise ... is the fact that the sale of Russian artwork is down. The major auction houses in London moved only $48 million in Russian art in June, down more than half from the same auctions in 2008.

So, how likely is a stream of cash? Igor Markin, a big-time collector and owner of the Art4.ru museum, says he "hasn't bought anything in a long time."

The time to grow is when the market is suffering. This must be in the back of the mind of art market guru Larry Gagosian, who has been involved with such heavy-hitter artists as Damien Hirst and Richard Prince. While there are small signs of a recovery, much is still uncertain. However, this hasn't stopped Gagosian from making a bold move: opening a branch of the Gagosian Gallery in Paris.

Bloomberg News reports that Gagosian is in talks to pick up space in the 8th arrondissement, near la rue du Faubourg Saint-Honore. Nobody from the Gagosian camp has commented so far.

There are plenty of deep-pocketed art collectors in Paris, including Francois and Bernard Arnault, and the French market hasn't suffered as severely as those in London and New York. That said, Paris is the smallest of the western troika, but with a presence in the two largest markets already, the French capital was the next logical step.

Waring Hopkins, director of modern art specialist Hopkins-Custot – which is located in what is likely to become Gagosian's back yard – observed to Bloomberg, "Gagosian would instantly become one of the most important dealers in Paris," and that setting up shop in Paris "would be good for Gagosian and it would be good for the city."

The market itself is only part of what makes the expansion shrewd. Gagosian can use the space in Paris to show works from contemporary artists represented by competing galleries in New York and London.

Art may not be selling as it did a year and a half ago, but hopefully even strapped collectors will open their wallets for a good cause. The Yvon Lambert Gallery in Paris has pulled together work from 1,000 artists to be sold at a fundraiser to combat the spread of AIDS. Among the artists participating are heavy hitters, such as Olafur Eliasson, Jonathan Monk, Christian Marday, Rafael Lozano-Hammer, Sophie Calle and Jo Baer.

But, there are two aspects of the event that make it unique.

First, prices will be standardized. Every piece offered in the two-day sale will be set at €100 (except sculpture, which will be €300). Also, collectors won't know whose work they'll receive until they pay up. The lucky could wind up with amazing pieces worth far more than they paid ... extending the good feeling that comes with supporting a worthy charity.

[Photo of Olafur Eliasson's New York waterfall by epicharmus via Flickr]

Larry Salander's glory days may be behind him, but that doesn't mean he stopped being a target. The 60-year-old bankrupt former mover and shaker was arrested again this week on a fistful of felony charges. On the list are three counts of grand larceny in the first degree and a count of falsifying business records in the first degree. If the stars line up against Salander, he could face a total of 29 (25+4) years behind bars.

All of this comes on top of a 100-count indictment filed back in March, in which Salander was accused of stealing a whopping $88 million in art from 26 collectors around the world.

Salander's claim to fame was that he was the first half of New York's Salander-O'Reilly Galleries. Leigh Morse, who worked as the director, was also arrested, charged with grand larceny and scheming to defraud several high-profile art estates. She could do 11 years (7+4) if the worst arises.

Both have gone the "not guilty" route, with Salander out on bail and Morse out on bond. But, neither is likely to be selling art anytime soon (I guess they have bigger problems than the current slump).

Art collectors benefit in two ways. It looks like two (alleged) bad guys are being yanked from the art scene. And, Manhattan District Attorney Robert Morgenthau sweetened the pot by offering some advice: "be careful who you consign your art to."

Yeah, thanks.

Several celebrities did attend the art fair, but they brought little excitement, it seems, beyond their appearances. Jon Bon Jovi, personalities from The Real Housewives of New York City, Kelsey Grammer and Russell Simmons were all spotted, but Bloomberg didn't report any purchases.

The biggest name at the ArtHamptons fair, of course, was Michael Jackson – a creation by Andy Warhol. Originally, Vered Gallery had hoped to sell it via silent auction, but the gallery yanked the portrait late last week ... claiming that collectors were looking at the piece but "needed more time to assess the value."

Or, maybe they were just at the beach, like everyone else, apparently.

The mood in the Hamptons has been affected by real estate prices, plunging bonuses and – of course – the ongoing art market slump. But, the collectors gathering at ArtHamptons are trying to keep stiff upper lips. Rick Friedman, its founder and executive director, is saying that now is the best time to enter the art market, with low prices building in an inherently greater upside. And, there's no doubt. If you have the cash to put into the art market – and the inclination to invest in this asset class – now is the time to do it.

The major constraint on the art market isn't the notion that it's a bad time to invest. Any fairly serious art collector can see that this is the time to make a move. Like any other "discount," you can't take advantage of it if you don't have the price of admission. You might be able to pick up the Old Masters for a relative song right now, but if your bonus got slashed this year, the opportunity may not be possible.

So, what's moving at ArtHamptons this year?

Jane Wilson, who one a Lifetime Achievement Award this year, has seen some success, along with Elliott Erwitt, Lillion Bassman and other artists who lean toward decorative pieces. For some, the year's even been positive, with gallery director Joseph Newman calling the first quarter of this year the best he's had. Trompe l'oeil is working well, too. Interested in buying a Madoff joke for $13,500? You can do it with Eric Forstmann's Made Off with the Bail Out Package.

Meanwhile, soft porn is moving ... so, at least someone is making money on the skin business (the hardcore guys sure aren't). Suggestive images have always packed a bit of a thrill, and pieces that ply the flesh are doing well out in the Hamptons this year. Boyarde Messenger's Frilly in Yellow ($3,350) and Changing Rooms III moved for almost three times that amount.

The feel is somewhat upbeat at ArtHamptons this year, but the action is definitely taking place in the emerging artist space. Nonetheless, there are some big ticket items up for sale. At Vered Gallery's booth, you'll find a Picasso, Chagall, de Kooning and Rauschenberg – not to mention a 1984 portrait of Michael Jackson by Andy Warhol. If you're liquid, now's the time to enter the market!

The owner of the Coco Reef Resort in Bermuda really wants you to buy a painting when you visit a new fine art gallery and restaurant in Paget, so much so that he'll make your vacation free if you buy some art. The new Caribbean fine arts gallery will be located in the former Triminghams store on South Road in Paget near the hotel. The Royal Gazette reports that the gallery will have an artist in residence available for visitors to watch working. The $7 million gallery, wine and tapas bar is due to open soon and will have a lavish look with marble floors, crystal chandeliers and "the most luxurious bathrooms in the region." As for the painting deal, a minimum purchase will be required. Rates at the Coco Reef start around $450 a night.

Any successful entrepreneur can tell you that tough markets are fertile ground for future success. If you can carve your piece of the world out now, an upturn later will reward you handsomely.

This sentiment must be on the mind of young British artists – such as Merlin Carpenter. London's contemporary art galleries are starting to show affordable works by newer artists. Far from investing in the future or giving the hopeful a fighting chance, this tactic is seen as a way to develop a near-term revenue stream that will help galleries survive the current financial crisis. Retrospectively, this stopgap measure could be seen as pure genius for the art galleries that discover the next Richard Prince or (blech) Damien Hirst.

Claims of forward thinking, however, will have to remain in the future. For now, dealers and galleries in London are struggling. Allsopp Contemporary shut down an exhibition space, and Yvon Lambert pulled out of London.

The market is searching to find – and exploit – some young blood, and buyers are pressing for discounts. The winners may just be the artists. Those discovered through desperation will define the market in the future.

A row of cars waiting for a green light was concealed by four large canvases proceeding across New York's busy Fifth Ave., creating the appearance of emptiness from W. 51st St to Central Park and beyond. Artist Nelson Diaz chose Palm Sunday to reveal his latest project, "The Isolated Christ," to the people of New York. The response to this unique mix of street art, performance art and oil on canvas was nothing short of astounding.

Five years in the making, The Isolated Christ is a four-part rendering of the most famous figure in one of Leonardo Da Vinci's most recognized works. Diaz "isolated" the image of Jesus Christ from the apostles in DaV inci's "The Last Supper" and plotted thousands of points on the image by hand. Then, using advanced calculus techniques, he fed the point into an equation that exposes "hidden" four dimensional space in the original image and used the results as the foundation for his signature perspective.

The result is four faces of DaVinci's Jesus, reflecting various situations. The final canvas – transcendence – offers an obscure, almost headless presentation, signifying the departure from the norm. The meaning is left to the viewer, with the religious assuming resurrection and the atheist likely to posit obsolescence. Diaz remains coy with his intention, believing that interpretation (like faith) is a personal affair.

With half a decade spent on the vision and production of The Isolated Christ (all four paintings were completed by hand – sans brushes, literally with his fingers), Diaz spent the last few months struggling with venue. He decided last summer to skip the traditional alternatives (such as art galleries) during his protest against the treatment of art as a commodity, during which he auctioned 10 paintings on eBay for the princely starting bid of $1 each.

"The old way of doing things is dead," he explained during several of our meetings. Deep-pocketed buyers writing checks for pieces they don't understand, he believed, would not be able to sustain itself ... a lesson to which the art market was treated last September. Diaz wanted a public setting. As with his eBay experiment, he wanted to return the aesthetic to everybody, not a self-proclaimed elite.

That left only one "gallery" from which to choose: the streets of Manhattan.