Filed under: Cosmetics and Fragrance
Anthony Logistics for Men is a straightforward name for a straightforward company, and that's part of the reason it has earned a Luxist nomination in the best men's skin care line category.
Frustrated by the lack of grooming options available to men, Anthony Sosnick founded his eponymous company in 2000. From the beginning, the Manhattanite focused on hair gels, anti-aging regimens, eye cream and facial scrubs. Simple packaging and no-nonsense naming ("Razor Burn Repair" for-you guessed it-razor burn repair) made Anthony's products popular with men tired of frilly euphemisms clogging up their showers.
Gallery: Anthony Logistics for Men
As Sosnick's company-and his family-grew, he expanded his offerings. Shortly after the birth of his twin boys in 2004, he launched Anthony For Little Men, a self-foaming hair and body cleanser for babies. More recently, he launched The Cool Fix, a soothing blue gel marketed to women seeking relief from shaving and waxing woes.
Men's skin care, however, remains the heart of the Anthony line. Popular offerings include Pre Shave Oil, a potion packed with olive oil, rosemary, Vitamin E and other ingredients proven to ensure a smooth shave (2 oz: $20), as well as Body Cleansing Gel, a citrusy softener and moisturizer (8 oz: $16.50).
Anthony products are available online, and in a slew of bricks-and-mortar stores around the world. A portion of all proceeds goes to non-profits dedicated to finding a cure for prostate cancer.
Vote for the men's skin care line that you believe is the best of breed. The voting period runs through May 31st and winners will be announced on June 1.