Filed under: Apparel
Choosing a popular TV show will likely help Sui's line appeal to those who may not recognize the designer's name. As the WWD piece points out, Target's female clothing buyers tend to fall into two types, the trendy shoppers who are attracted by designer collaborations such as this and those featured in the Go International series and shoppers who are more interested in the more mainstream designs from Mossimo and Merona that form the bulk of Target's clothing. The short term collaborations attract attention and interest but it is the other lines that make the most sales and Target seems to be feeling the loss of Isaac Mizrahi who designed for the store for years. Is there a designer out there who can match Mizrahi's ability to combine wearability with a soupcon of flair to reinvigorate Target's clothing selections over the long haul?