Filed under: Spirits
Indian distiller Amrut, which caused a sensation in the West last year after having its single-malt whisky rated #3 in the world by The Whisky Bible, has its eye on extending its new-found brand cachet into premium or ultra-premium priced rum.
Amrut makes most of its revenue, in fact, from selling rum and brandy inside India--Old Port Rum and Silver Cup Brandy. The company's chairman says Amrut blenders have been working on a luxury-priced rum that would be a blend of Caribbean and Indian rums. No release date is set yet.