Alpina

You know that when a watch model is comprised of this many words, the company behind it means business! New from Alpina is the Avalanche Extreme Chrono Double Digit watch, and name the obfuscates what is just a nice looking 30 minute chronograph watch. The Double Digit part of the moniker comes from the back that the hour indicators have been replaced with 5 minute indicators - a look popularized by certain aviator watches from the past. The idea is to make the watch dial appear more aligned with the fact that the minute hand is the one going over these markers. Usually this is combined with a smaller hour ring in the middle of the dial for the hour hand to follow - not here though.

The watches look pretty nice and sporty. You see the two versions that have a combination of steel and PVD coated steel on the 46mm wide cases. I like the large screws on the bezel as well. Sapphire crystals are placed on the the front and rear of the cases, which are 100 meters water resistant.

Movement is the Alpina caliber AL-850, which is a modified Swiss ETA automatic movement. In addition to the chronograph, there is an "open" date window. The version with the red subdials is the most stunning, but suffers from the thin skeletonized hour and minute hands which I imagine would be a pain to read. The all black PVD version has nice wide gray color hands that don't suffer from this problem. Probably a few thousand bucks, available soon.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

The Alpina B7 Bi-Turbo Long Wheelbase is for when merely long isn't long enough. There is already an Alpina B7 based on the normal wheelbase BMW 750i, and that car is 16.7 feet long -- but come now, what are you supposed to do with that? Curl up into the fetal position when you want to go somewhere? Take classes at Cirque du Soleil so you can contort yourself into a rear cabin that offers a meager 38.4 inches of rear legroom?

No. What you do is buy the long wheelbase version built on the 750Li. It adds six more inches in back so you can stretch out -- you know, live like a real person, not some frightened armadillo. Your discernment will be rewarded with Alpina's fettled version of BMW's 4.4-liter V8, adding a couple of turbos for 507 horsepower and 516 lb-ft. of torque. That gets you and your white whale sixty in 4.8 seconds, just 0.1 second longer than the guy in a regular wheelbase B7.

But it's not like either of you will notice: you'll be too busy trying to finalize your hostile takeover of Samoa, he'll be too busy trying to figure out how to extricate himself from his Lilliputian conveyance. Alpina hasn't announced pricing, but if you want one, here's our advice: bring a lot of money.

BMW's M line of performance vehicles have earned a well-deserved reputation among enthusiasts as some of the best driving machines around, but the division's products currently extend only to the German automaker's nimbler offerings. Enter Alpina to fill in the gap with the new B7 Bi-Turbo. Based on the new flagship 7 Series sedan, the Alpina version upgrades with a revised twin-turbo V8 engine to drive 507 horsepower through a revised suspension with bigger wheels and a custom leather and wood interior. Prices have yet to be released, but are expected to reach comfortably into six figures. We stopped by the Geneva Motor Show to see it for ourselves and bring you the photographs in the gallery below.

Alpina, the Geneva-based high precision sports watchmaker whose history dates back to 1883, has just introduced their very first underwater timepiece. The Alpina Extreme Diver 1000 Meters (above) employs similar technology and aesthetics as their line of mountain climbing watches such as the Avalanche Extreme Regulator, made for conquering the heights of the Swiss Alps. It's heritage however goes back much father.

From pocket watches, early wristwatches and timepieces commissioned for military use, Alpina, whose enthusiasts were known as "Alpinists," evolved its first sports watch, the steel Blockuhr, in 1933. This early model became the Alpina 4 in 1938. The "4" stood for the four major qualities of an Alpina sports watch: 1. Anti-magnetic, 2. Waterproof, 3. Anti-shock, and 4. Stainless steel. The sports watches were a tremendous success, and at its height in 1958 the company exhibited 1000 different models.

Another watch in the big and rugged category is the Alpina Extreme Régulateur 1883. The watch has a black PVD coating which increases the scratch resistance of the stainless steel case. The mechanical movement is visible through a large sapphire crystal case back. The case is 48mm in diameter and secured with distinctive triangular screws. The watch has the trademark Alpina triangle pattern in the dial center. The dial features a recessed hour subdial at 10 o'clock, small seconds at 6 o'clock and red accents on the minute register and seconds subdial. The watch has a list price of $1,990. There is also a ladies Alpina in white with diamonds.

[via Time Zone]