Allen B. Schwartz

Allen B. Schwartz, Charlotte Ronson Now at JCPenney

Several months ago I read that "master of trend" Allen B. Schwartz, of A.B.S. fame, was to introduce a line at JCPenney. Last week I saw a catalog announcing the line, called Allen B., on its cover. The collection seems to be aimed at teens and women in their 20s. Same with Charlotte Ronson's new line at JCPenney, called I Heart Ronson. Both lines are priced as one would expect from JCP, ranging up to $60 for a long Allen B. dress and up to $40 for a short I Heart Ronson dress. These designers are following in the footsteps of Isaac Mizrahi at Target and Vera Wang at Kohl's, offering lower-priced options to those who still want a bit of trend with a designer name.

Tags: ABS, Allen B. Schwartz, AllenB.Schwartz, Charlotte Ronson, CharlotteRonson, designers, JCP, JCPenney, Penneys, Ronson