LVMH Invests In Bono's Clothing Line
Filed under: Apparel, Celebrity Design

The Wall Street Journal's sources say that Bono and his wife Ali Hewson may be close to inking a deal to sell a large stake of the Edun fashion line to LVMH. Per the perms of the deal Louis Vuitton Moet Hennessy could soon own nearly 50 percent of the eco-conscious fashion line. Edun sells organic cotton fashion manufactured in countries including Peru, Kenya and Uganda.
Edun is a for-profit business that was founded in 2005 on the premise of trade versus aid as a means of building sustainable communities. An equity investment by LVMH would allow Edun to expand its reach by having the substantial marketing and production power of the world's largest luxury-goods firm at its disposal. The investment would be a bit of a shift for LVMH but definitely shows that luxury's growing move toward the sustainable is more than just a flash in the pan.
Whitney Houston Dead: Singer Dies at 48, Body Found in Beverly Hilton Hotel
Whitney Houston Autopsy: Cause of Death Determined?
Whitney Houston, Bobbi Kristina: Late Singer's Daughter Hospitalized
Whitney Houston Dead: Stars React to Legend's Sudden Death
Grammy Red Carpet 2012 (PHOTOS)
Jennifer Hudson Whitney Tribute: Grammy President Reveals Why Singer Was Chosen for Musical Memorial
Grammy 2012 Winners' List: Adele Sweeps Music's Biggest Night
People With Easy-To-Pronounce Names More Likely To Succeed, Study Says
5-Hour Energy: A Success Equal Parts Caffeine, Chemistry and Meditation
Katy Perry Grammy Performance 2012: Did the Diva Diss Her Ex-Hubby With Revealing New Song?