Fiat Ponders Selling Alfa Romeo to VW
Filed under: Luxury Cars & Autos
While Sergio Marchionne, CEO of both Italian automaker Fiat and American automaker Chrysler, busies himself with fixing Chrysler and taking the mostly government-owned automaker into the public markets next year, he is wrestling with the dilemma of whether to sell Fiat's beloved, but money-losing, Alfa Romeo brand to Volkswagen.The companies have been negotiating the possible sales, according to industry sources, confirming a report in Automotive News.
Volkswagen supervisory board chairman Ferdinand Piech has recently taken the unusual course of publicly stating that VW would like to buy Alfa, and that it believes as a company that it could turn the Italian brand around to profitability more easily than Fiat. That move was probably meant to inform industry analysts, and thus pressure Fiat to sell.
VW, of course, has made a business the last decade or more of collecting brands. Today, the VW Group includes not only VW, but Audi, Bentley, Lamborghini, Bugatti, Skoda, Seat and most recently, Porsche.


Rodents Run Amok at Upstate New York Walmart
Apple CEO Tim Cook interview at D10: the liveblog
What Happened When Alex Kenjeev Paid His Student Loan in Cash
Beyonce 60-Pound Weight Loss: Queen B Flaunts New Figure During Comeback Concert Series
What's a Realistic Retirement Age?
I'm A Successful Entrepreneur But Might Get Deported
Carrie Underwood's Grunge Rock Past: 'I Was All About Pearl Jam'
America's 10 Highest-Paid CEOs of 2011 (and How They Earned It)
Farmers Hit the Jackpot in Kansas Oil Boom
Mary J. Blige, Charity Lawsuit: Singer's Foundation Sued for Failing to Repay $250K Loan