Agent Provocateur

Josephine de la Baume is New Agent Provocateur Star

Filed under: Apparel

With Valentine's Day in the offing luxe British lingerie brand Agent Provocateur has unveiled its new ad campaign for spring starring sultry French sexpot Josephine de la Baume. Set in a seedy hotel room, the images were shot by Swedish photographer Johan Renck. De la Baume, an actress and singer, is the girlfriend of musician Mark Ronson, who was recently seen partying the night away with Kate Moss at the Ritz in Paris. "Johan Renck takes a collection and an idea, and combines the two in an explosion of sexuality, playfulness and sense of humour," Agent Provovateur creative director Sarah Shotton tells Vogue UK. "Renck translates our desires into a campaign that shows our lingerie in a fantasy of real life. Josephine de la Baume is the ultimate Agent Provocateur woman: witty, gorgeous and confident. She is a natural femme fatale, a quality which effortlessly translates on screen." Check out the gallery for more pix and click here to watch a voyeuristic video.

Gallery: Josephine de la Baume for Agent Provocateur

Tags: ad campaigns, Agent Provocateur, fashion, lingerie, models, sex, UK, Valentines Day

Agent Provocateur to Open in Beverly Hills

by Jared Paul Stern (RSS feed) —

Filed under: Apparel, Luxury Shopping

Luxe British lingerie brand Agent Provocateur is opening a new boutique on Beverly Hills' famed Rodeo Drive this spring. The new location will be considered a West Coast flagship store for the company, known for steamy ads featuring the likes of Kate Moss, Helena Christensen and Rosie Huntington-Whiteley, the Beverly Hills Courier reports. The upmarket label, which saw profits soar 45 percent in the past quarter, plans to expand its lineup to include sunglasses, cosmetics and bedding. The London-headquartered chain also plans on growing online sales and opening up a flagship East Coast store in New York next month. It currently has 51 stores in the U.K., Europe, Russia, South Korea, Hong Kong, the Middle East and the U.S., with plans for branches in Russia and Japan in the works as well.

Tags: Agent Provocateur, Beverly Hills, boutiques, Helena Christensen, Kate Moss, lingerie, London, luxury shopping, Rodeo Drive, Rosie Huntington-Whiteley, UK

How to Buy Hot Holiday Gifts for Her from Agent Provocateur

by Jared Paul Stern (RSS feed) —

Filed under: Apparel

Luxe British lingerie brand Agent Provocateur has come out with a Gentleman's Buying Guide to help fellows who want to buy their ladies something especially sexy this holiday season. From luxurious lingerie and nightwear to pampering beauty products, the label offers something for every woman. Here are some of their lingerie buying tips:

• Colors That Complement: Whilst red lingerie may be the tradition, classic pink and black is guaranteed to please. But if you want to surprise her, take a look in her wardrobe to see her favorite colors.

• Know Her Style: Whether she's daring or coquettish, find the perfect lingerie and nightwear to suit her style or mood.

• Get Her Size Right: Achieving the perfect fit can sometimes be tricky but playful babydolls, kimonos and dressing gowns suit every shape.

• Finishing Touches: No Christmas treat is complete without the finishing touches. Adding the matching suspender belt will make her feel like a true seductress, whilst silky stockings and high heels add an extra touch of glamour.

Gallery: Agent Provocateur Holiday 2010

Tags: Agent Provocateur, gifts, Holiday 2010, lingerie, UK

Kate Moss to Launch Lingerie Line

by Jared Paul Stern (RSS feed) —

Filed under: Apparel, Celebrity Design

Now that the eternally gorgeous Kate Moss has presented her final collection for the UK's Topshop, the supermodel-turned-designer is turning her attention to a new fashion project. Moss reportedly plans to partner with Topshop boss Sir Philip Green on a new line of luxurious lingerie taking on brands such as Agent Provocateur for whom she has modeled in past (above). Contrary to her image as a hardcore party girl, the secret to Moss' design success is attributable to her serious business approach, Green tells Vogue UK. "It was worked at in earnest," Green says of the Topshop collaboration. "In the market today, product is king. You've got to have great merchandise. We've been working at it as a business to build proper ranges with proper work going into the product and Kate trying all the pieces on." That last bit doesn't hurt, of course.

Tags: Agent Provocateur, designer, fashion, Kate Moss, lingerie, Sir Philip Green, supermodel, Topshop, UK

Agent Provocateur Unveils Feisty Fall Collection [video]

by Jared Paul Stern (RSS feed) —

Filed under: Apparel, Video

Luxe British lingerie designer Agent Provocateur has unveiled its "lavish and luxurious" collections for fall, designed to inspire desire. Some pieces like the "Maddy" model above are interlaced with eye-catching fuchsia silk while others are finished in a leopard print. Several designs are inspired by the 1950s while others evoke the glamor of 1930s Hollywood. The promotional campaign for the collections has a voyeuristic theme and features several steamy "homemade" stag film-type video clips. In fact, they were shot by music video director Johan Renck, the man behind Kylie's "Love At First Sight" and Beyoncé's "Me, Myself And I", British GQ reports. Nightdresses, slips, corsets, kimonos, garter belts and even a barely-there "playsuit" comprise the rest of the eye-popping offerings. Check out one of the racy video clips after the jump.

Tags: Agent Provocateur, British fashion, lingerie, sex, silk

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Agent Provocateur's "Heloise" Corset, Not for the Delicate

by Lisa Palladino (RSS feed) —

Filed under: Apparel

The "Heloise" underwire halter neck corset is part of Agent Provocateur's kinky new lingerie collection, Soirée. It's made of black ribbed duchess satin and lined in soft black leather, with a deep plunge neckline and hand-embellished biker studs. À la Scarlett O'Hara, this corset really will pull in the waist. The hips are "emphasized" (I'll say) with 2-inch metal spikes -- back view below. Not for the fainthearted or shy, or one who wishes to snuggle. $4,900

Gallery: Agent Provocateur's "Heloise" Corset

Tags: Agent Provocateur, AgentProvocateur, biker chic, BikerChic, corset, leather, lingerie

Agent Provocateur's New Swimwear Line

by Jared Paul Stern (RSS feed) —

Filed under: Apparel

Luxe British lingerie brand Agent Provocateur, known for their ultra-sexy ad campaigns, has just come out with a new swimwear collection featuring a wide range of eye-catching styles. Described as "the perfect beach wear for all seductive sirens," the collection is heavy on cleavage and cutaway sides, naturally. Looks include classic polka dots, a Daisy Duke-style red-and-white gingham and denim bikini, a trio of 60's-inspired one-piece swimsuits (above) with oversized silver buttons, and some decidedly more '80s-inspired pieces in black wet-look fabric with fishnet panels.

Tags: Agent Provocateur, AgentProvocateur, beach, lingerie, swim, swimming, swimsuit, swimwear

Agent Provocateur's New Bridal Collection

by Jared Paul Stern (RSS feed) —

Filed under: Apparel

Luxe British lingerie line Agent Provocateur continues its sexy take on mythological themes with its latest collection of bridal lingerie for spring / summer. Titled "The Brides of Ulysses," the campaign features the brand's usual racy vignettes, showcasing a collection of "sumptuous white and cream designs in luxurious lace, alluring sheer tulle and sexy silk." Pictured above is the Kate corset in a "gorgeous wedding white detailed with intricate floral embroidery on the front and a traditional lace-up back." The Brides campaign also features a cameo by British model Karen Elson, wife of rock star Jack White of the White Stripes.

Tags: ad campaign, AdCampaign, agent provocateur, AgentProvocateur, bridal, British fashion, BritishFashion, Jack White, JackWhite, Karen Elson, KarenElson, lingerie, supermodel, wedding, White Stripes, WhiteStripes

V Day Reminder from Agent Provocateur

by Jared Paul Stern (RSS feed) —

Filed under: Apparel

The other day we wrote about the sexy new Virgins collection from Agent Provocateur. Now the luxe British lingerie line has come out with an incendiary Valentine's Day reminder in video form, entitled Love Me Tender. Starring stunning upper class British model Rosie Huntington-Whiteley (above), who's said to be a distant cousin of the Queen of England, the video involves "a rudimentary plot involving office work, trenchcoats, bondage-by-sock, revenge, and cleaning ladies" - plus, of course, an eyeful of Rosie. We're not sure how effective this will be in terms of selling more lingerie, but it's certainly an attention-getter to say the least. You can check out the video here.

[Refinery 29 via A Continuous Lean]

Tags: agent provocateur, AgentProvocateur, Lingerie, rosie huntington-whiteley, RosieHuntington-whiteley, valentines day, ValentinesDay, Vday09

Virgins Collection from Agent Provocateur

by Jared Paul Stern (RSS feed) —

Filed under: Apparel

Just in time for Valentine's Day, luxe British lingerie line Agent Provocateur has come out with its new spring collection, called Virgins. The accompanying ad campaign (above and in the gallery) features surreal and sexed-up scenes drawn from Greek mythology and so forth, with nymphs and satyrs cavorting in approved Dionysian style. Luxurious fabrics including satin, lace and tulle are used in the line. It's the label's first new collection since its Pirates range that we wrote about in November, the ad campaign for which starred Helena Christensen. Also in the Valentine's Day spirit, Agent Provocateur has assembled a number of sexy gift suggestions here.

Gallery: Agent Provocateur Virgins

Tags: Ad campaigns, AdCampaigns, agent provocateur, AgentProvocateur, Lingerie, Valentines Day, ValentinesDay, vday09

Aston Martin Named UK's Coolest Brand

by Jared Paul Stern (RSS feed) —

Filed under: Luxury Cars & Autos

Boosted by its partnership with the James Bond franchise, Aston Martin has been named the coolest brand in the UK in CoolBrands' annual ranking. Aston, which has captured the top spot for three years running, soundly thrashed Ferrari (13th place) and Lamborghini (20th place), the other luxury car marques on the list. iPhone, Apple and Bang & Olufsen won the 2nd, 3rd and 4th spots, while the top fashion brand on the list is sexy lingerie purveyor Agent Provocateur at No. 8, beating out Rolex, No. 9.

"With excitement surrounding the release of the new film reaching fever pitch it is clear this is really contributing to Aston Martin's cool status," states CoolBrands council chairman Stephen Cheliotis. "The brand is indelibly linked with James Bond because of the past success of the films and not only how they're still hugely popular - but how the film and James Bond sums up a lot of what it means to be smooth, stylish and cool."

Tags: Agent Provocateur, AgentProvocateur, Aston Martin, AstonMartin, CoolBrands, James Bond, JamesBond, UK

Luxe Lingerie Brand Agent Provocateur Set to Expand

by Jared Paul Stern (RSS feed) —

Filed under: Apparel

Luxe British lingerie brand Agent Provocateur, known for its sexy ad campaigns featuring Kate Moss (right), is expanding rapidly following its $120 million acquisition by a private equity firm last year.

The label, designed by Vivienne Westwood's son Joe Corre, already has 40 boutiques worldwide including eight in the U.S., with new locations planned for Boston and Chicago this fall, in addition to others around the globe.

"I just opened a boutique in Bahrain [in July], as well as Geneva and Puerto Barres in Spain," Corre tells WWD. "There also are more openings [planned] in Madrid, St. Petersburg and Germany." The brand, which was founded in 1996, plans to unveil its latest round of racy adverts next month.

Gallery: Agent Provocateur