Endless self-promoter Kanye West -- who proves he has a sense of humor about himself after all -- spoofs his persona in a new line of Absolut ads. The first time I saw the print ad (which looked like, but didn't have the Absolut references, what you see here), I didn't get it at all, and I had no idea what was being advertised. A little research showed me the light. I can't show you much here, since you need to be 21 to get into these sites. Log on and check them out for yourself. And don't lie about your age -- it's bad karma.

Anyone who has walked along the Hollywood Walk of Fame lately knows that certain stars have definitely seen better days. The Hollywood Chamber of Commerce has taken a new approach to raising funds to restore the Walk. They have created the Friends of the Walk of Fame initiative to restore the Walk of Fame before its 50th anniversary in two years and they've hooked their first big sponsor, Absolut Vodka.

Sponsors won't get an official star but according to the press release "sizable donations from corporate supporters will be acknowledged with a Friend of the Walk of Fame honorary star" which is described as a "new terrazzo piece that will be placed in the sidewalk, on private property, adjacent to the Walk of Fame." The Chamber presented Absolut with the first honorary star which will be located near the entrance to the Kodak Theatre, part of Hollywood & Highland Center on Hollywood Boulevard.

Certainly corporate sponsors are a familiar sight on baseball fields and other public landmarks but the LA Times reports that the news of Absolut's pseudo star isn't sitting well with everyone. Some see it as an affront to the tradition of honoring Los Angeles luminaries with their own piece of sidewalk space.

Absolut is also launching a new flavor, Absolut LA, a mix of "blueberry, acai berry, acerola cherry, and fruity notes of pomegranate" which will be available this month.