AMC

Mad Men Star Christina Hendricks The New Face of Vivienne Westwood

Filed under: Jewelry

christina hendricks for vivienne westwood

Mad Men co-star Christina Hendricks is hailed by some as a new modern ideal of Hollywood glamour--full figured, voluptuous; a throwback to the days of Marilyn Monroe, Jane Russell a and Veronica Lake.

That is just what U.K. designer Vivienne Westwood was looking for when she tapped Hendricks to front for her Get A Life Palladium jewelry collection.

Westwood told the Daily Mail: "Christina is the embodiment of beauty and we were delighted to have been able to involve her with this new jewelry collection. She has proved to be the perfect model for the campaign."

Tags: AMC, Christina Hendricks, Mad Men, The Daily Mail, Vivienne Westwood