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Mido Commander 50th Anniversary Watch Collection

Filed under: Timepieces


I believe Mido Commander watches are quite rare in America. My experience has told me that the line is most popular in European and Asian markets - not 100% sure why that is. The watches are quite nice, and since 1959 have represented what I believe is an interesting interpretation on a watch that has elements of the Rolex Datejust (mostly due to the hands and hour markers as well as the overall attitude of the timepiece).

The Commander design has changed little since it was introduced in the 1950s. There have been a few styles, but each is easily recognizable as a Mido Commander. For its 50th anniversary, the Commander line introduces a few gold limited edition pieces or 50 or 500 pieces depending on the edition. The watches feature a solid case with no removable caseback, and a domed Hesalite crystal (for retro purposes I am sure). Inside is an automatic ETA movement (Mido is part of the Swatch Group which also owns ETA) with a day and date complication as well as being Chronometer certified. Go for the ultra retro thin tapered gold bracelet for the throw-back look, but each model is a handsome watch piece that is decidedly "different" without causing people to raise their eyebrows.

Via WatchLuxus.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Zappos $50,000 T-Shirt

Filed under: Apparel, Shoes


Shoe seller Zappos.com has come up with a unique stunt to prove the popularity of their store. They are selling a $50,000 limited edition "Cease and Desist" t-shirt which comes with a guarantee by Zappos to permanently disable a significant other`s Zappos.com account for life. The "Cease and Desist" t-shirt will be personally hand-delivered by a member of the Zappos Customer Loyalty Team. The listing promises that the rep will also be a shoulder to cry on for up to one hour for your spouse and will "be happy to frolic in a field of daisies with you or do anything that is mutually agreed upon to not be morally or ethically objectionable."

The shirt isn't much of a permanent deterrent. The first disclaimer says that Zappos is not responsible if your significant other creates another account using a different email address. But you can get your money back if you are permanently divorced or separated within 365 days.


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