37 extreme actives

37 Extreme Actives Wins Readers' Choice Award for Best Skin Cream Line

With a rich mixture of academic and scientific knowledge, Dr. Macrene Alexiades-Armenakas has created an unparalleled line of skin care offerings for her eponymous company. No surprise that her signature product, "37 Extreme Actives," has won the Luxist Awards Readers' Choice Award in the best skin cream category.

Dr. Alexiades-Armenakas started her skin cream line after a more than a decade of impressive preparation. She earned three degrees from Harvard (B.A., M.D., and a Ph.D in genetics), also stopping off at Yale to teach at the medical school and serve as a physician at Yale-New Haven hospital. She started her own private practice in laser and aesthetic dermatology in New York in 2003. Since becoming a board-certified dermatologist, Dr. Alexiades-Armenakas continued her scientific research in skincare, working as a consultant to L'Oreal Paris for three years, conducting clinical trials for pharmaceutical companies and laser device companies, as well as independent research on lasers and her newest work in the lab.

Gallery: 37 Extreme Active

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The Nominees for Best in Beauty

by Carrie Coolidge (RSS feed) —

Filed under: Cosmetics and Fragrance

Best Men's Skincare Line

The first nominee has a straightforward name as well as no-nonsense naming and simple packaging, while the second nominee was launched high in the mountains of France nearly 50 years ago by an intrepid biologist. The third nominee offers one of the most extensive lines for men while the fourth is known for its longevity and expertise in men's skincare. The final nominee lives by its logo that says "be healthy and look great".

Anthony Logistics for Men
Biotherm Homme
Clinique Skin Supplies for Men
Lab Series Skincare for Men
MenScience Androceuticals

Best Cosmetics Line

The first nominee was created by a makeup artist who wanted to create a natural-looking makeup line that would allow a person's true beauty to shine through while the second one was started by a painter who later became a celebrity makeup artist. The third nominee is a favorite of runway artists and film stars alike while the fourth is an eponymous beauty brand known for highly pigmented products, cleverly slim and sleek compacts, and a fearless selection of shades for people of all colors. The final nominee first became famous for its revolutionary makeup brushes, followed by its innovative cosmetics.

Bobbi Brown
Laura Mercier
M·A·C Cosmetics
NARS
Trish McEvoy

Best Fragrance

The first nominee has been the scent of choice for sophisticates worldwide since the 1930's, while the second nominee has been synonymous with opulence for generations. The third nominee is an elegant and sophisticated octogenarian while the fourth nominee is a unisex newcomer that is packaged in perhaps the most innovative vessel ever created for a fragrance. The final nominee is immediately recognizable due to its famous logo.

Acqua di Parma Colonia
Bulgari's Eau Parfumée au Thé Blanc
Chanel No. 5
Voyage d'Hermès
Polo Ralph Lauren

Best Bodycare Line

The first nominee is a Japanese line that was developed with the knowledge of Oriental herbal medicine while the second one has been concocting beautifying elixirs in New York City since 1851. The third nominee takes a scientific approach to beauty and the fourth makes distinctively aromatic concoctions that are handcrafted from fresh and organic fruits and vegetables. The final nominee is an upbeat, uplifting company with a product line that attempts to inspire its customers to live a better life by being better to themselves.

Kanebo's Sensai
Kiehl's
La Prairie
Lush
Philosophy

Best Skin Cream

The first nominee is made from a combination of natural ingredients including special sea kelp harvested twice a year off the coast of California, while the second nominee focuses on the inner balance and harmony of the body and soul. The third nominee uses two key ingredients: a natural extract derived from the root of the Shilan orchid as well as Koishumaru silk extract. The fourth nominee prides itself on understatement while the final nominee was launched by a Harvard-trained, board-certified dermatologist who's single product contains all the necessary ingredients to fight anti-aging.

Creme de la Mer
Darphin
Kanebo's Sensai Skin Care
Philosophy
37 Extreme Actives

Tags: 37 extreme actives, Acqua di Parma, Bobbi Brown, Bobbi Brown Cosmetics, Bulgari, Chanel, Clinique, Hermes, Kiehls, La mer, La Prairie, Laura Mercier, Lush, luxist-awards, MAC Cosmetics, Nars, Sensai, Trish McEvoy, winners-beauty