2010 bmw

Review: 2010 BMW 550i Gran Turismo, Ultimate Riding Machine

2010 BMW 550i Gran Turismo – Click above for high-res image gallery

Last year's introduction of the BMW 5 series Gran Turismo marked the entrance into yet another mark segment for the Munich based automaker. It was immediately apparent that this machine was quite unlike anything ever to carry the blue and white roundel before and most observers were not immediately impressed when they first laid eyes on it.

However like Porsche's Panamera, this machines shape was driven more by function than style. While BMW's tag-line since the mid-1970s has been "The Ultimate Driving Machine" the new Gran Turismo is more like the ultimate driven machine. This is a car shaped more for the passengers than the person sitting behind the wheel. It's also a machine with no shortage of technology throughout. With this change in emphasis, is it now less of a driving machine?

Gallery: Review: 2010 BMW 550i Gran Turismo

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Review: 2010 BMW 335i xDrive Coupe

by Sam Abuelsamid (RSS feed) —

Filed under: Luxury Cars & Autos

2010 BMW 335i xDrive coupe – Click above for high-res image gallery

White space. It's a term product planners like to use in describing a new product that doesn't fit any existing segment and doesn't have any direct competitors. Some white space products end up being successful in the marketplace while others end up being duds like the Subaru Baja. Perhaps the most successful white space vehicle of the past four decades is the BMW 3 series.

BMW is generally credited with having invented the modern compact to mid-size sport sedan segment with the mid-1970s launch of the original 3 series. Since that time the dynamic driving characteristics of the 3 series have kept it ranked at the top of the segment while at the same time inspiring every premium brand in the business to create their own competitors. We spent a week with the latest 335i xDrive coupe trying to determine if it still ranks at the top of the heap.

Gallery: Review: 2010 BMW 335i xDrive