2010 bmw 335i

Review: 2010 BMW 335i xDrive Coupe

2010 BMW 335i xDrive coupe – Click above for high-res image gallery

White space. It's a term product planners like to use in describing a new product that doesn't fit any existing segment and doesn't have any direct competitors. Some white space products end up being successful in the marketplace while others end up being duds like the Subaru Baja. Perhaps the most successful white space vehicle of the past four decades is the BMW 3 series.

BMW is generally credited with having invented the modern compact to mid-size sport sedan segment with the mid-1970s launch of the original 3 series. Since that time the dynamic driving characteristics of the 3 series have kept it ranked at the top of the segment while at the same time inspiring every premium brand in the business to create their own competitors. We spent a week with the latest 335i xDrive coupe trying to determine if it still ranks at the top of the heap.

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