16w21

Fashionista Zac Posen Designs Model Apartment at 16w21 in Manhattan

Filed under: Events, Real Estate Developments, Celebrity Design

Everyone's dream apartment just got dreamier as wunderkind fashion designer Zac Posen unveiled his model apartment for architect Morris Adjmi's sleek tower at 16 West 21st Street in Manhattan on Tuesday, May 11. Posen was previously best known for dressing Hollywood stars like Claire Danes and for his breathtaking fashion shows that have been known to end with a billowing parachute cape.

Floors 10 and 11 of the as-yet unfinished building known simply as 16w21 are a generous duplex for sale with elegant contents installed by Posen over the last seven months. "My own apartment came with history and age," says Posen. "Here it was about creating warmth, something that had a sense of glamour to it . . . a lifestyle."

The two floors are connected by stairs with a velvet railing. "Like a box at the Metropolitan Opera," says Posen, cautious not to tread on the train of night-life guru Amy Sacco, just steps ahead. The coffered modernist paneling of the central hallway on 10 is painted robin's egg blue. In a bedroom to the left, pink fabric button-tufts a rococo carved bed frame. Red velvet drapes line the walls. Across the hall, the kitchen has been finished in dark teal. "That was the most fun to design," says Posen. "I had visited the Menil home in Houston, and I loved the Philip Johnson design. So I created surfaces that look as if they would wipe right off."

Tags: 16w21, manhattan, new york city, zac posen

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Zac Posen's New Housing Venture 16W21

by Ariston Anderson (RSS feed) —

Filed under: Apparel, Real Estate Developments

It's a busy spring for fashion designer Zac Posen. Following up his Fall 2010 show, which was inspired by 1940s futurism, Posen brings his styles to the masses with his first ever Target fusion line with looks spanning from New York punk to old Hollywood glamor. And now, Posen extends his brand into the New York City housing market, completing the entire interior of a new luxury boutique residence in Flatiron, 16w21, which opens next month. The green condominiums set a new standard for design, integrating a studious level of attention to every detail of the building, highlighting the way that where we live influences how we live.

A stunning new ad campaign, "The Model Apartment," tells the story of one resident bachelor, a model man inside his model apartment, photographed and filmed inside a built-to-scale replica of the building itself. Click below to see a gallery of the ads, and view the videos here. The voyeuristic assemblage, following the model man through his bedroom, living room and kitchen, dives deep into the beautiful interiors, and sets the stage for a continuous story of how gorgeous design defines our lifestyles.

Gallery: 16W21