10 Cane

Diageo Eyeing 100% of LVMH Drinks Business?

Diageo may want LVMH drinks.

Bain & Company, a U.S. retail consultant company, published a study recently that claims a surge in luxury sales of apparel, shoes, accessories, leather goods, and perfumes, despite the sluggish economy because, as Claudia D'Arpisio, a company spokesperson said, "The recovery has been faster than expected."

The company expects a 3 to 5 percent increase in luxury goods sales in 2011, and points out that the market for luxury goods is likely strongest with young males in China.

Headed by France's richest man, Bernard Arnault, LVMH deals in all sorts of luxury goods and the company recently took a 14% stake in Hermes. Analysts think that's only the start of a takeover bid.

Gallery: Diageo Eyeing LVMH Drinks Business?

Tags: 10 Cane, Belvedere, captain morgan, cognac, Diageo, Dom Perignon, glenmorangie, hennessey, Hermes, Krug, moet and chandon

Continue reading “Diageo Eyeing 100% of LVMH Drinks Business?”

10 Cane VIP Gift Box for Father's Day

by Jared Paul Stern (RSS feed) —

Filed under: Spirits

10 Cane, the luxury rum made from the first pressing of virgin Trinidadian sugar cane, has come out with a VIP gift box (above) in time for Father's Day. If James Bond drank rum it would come in one of these babies. A one liter bottle of 10 Cane can be found inside the pristine white lacquered box, gently nestled upon a mirrored interior and surrounded by luxurious felt in the brand's signature orange color. The 10 Cane VIP Box can also be customized with engraving for a personalized message to dear old Dad. Priced at $63.99 (engraving is extra), it's available from Moët Hennessy USA; call 212-251-8200 for more info.

Tags: 10 Cane, 10Cane, Fathers Day, FathersDay, gift box, GiftBox, rum

Liquor Exec: Top Shelf Sales Will Hold Steady

by Jared Paul Stern (RSS feed) —

Filed under: Spirits

With the economy in its current state of disrepair, you'd think the premium liquor sector would be getting a little worried wondering whether people will continue to shell out for the good stuff. No doubt it's a big topic of discussion at Tales of the Cocktail, the big industry fest currently taking place in New Orleans. We asked one attendee, Rob Bryans of top-shelf 10 Cane Rum, for his thoughts on the subject. Premium liquor remains a "must-have" for consumers, he insists, despite the added strain on purchasing power.

Bryans, the brand's VP, says that 10 Cane for one insulated itself from market forces to some extent by striving for an excellence that consumers would consider indispensable. The "luxury rum" is made from the first pressing of virgin Trinidadian sugar cane in place of the molasses, a sugar byproduct, used by most others, and the process is overseen by Jean Pinneau, the Master Distiller of Hennessy in France. "Every step of the production process is painstakingly geared towards quality," Bryans tells Luxist. "This is an artisanal approach to rum making."

Instead of worrying about the economy 10 Cane is focusing on new ways of marketing its brand, such as the deluxe Mojito Kit they've come out with for summer, featuring a mixer from our personal favorite, Stirrings. Sounds like good business practice to us; there's nothing like a great drink for a temporary respite from economic pressures.

Gallery: 10 Cane Rum