Shoe seller Zappos.com has come up with a unique stunt to prove the popularity of their store. They are selling a $50,000 limited edition "Cease and Desist" t-shirt which comes with a guarantee by Zappos to permanently disable a significant other`s Zappos.com account for life. The "Cease and Desist" t-shirt will be personally hand-delivered by a member of the Zappos Customer Loyalty Team. The listing promises that the rep will also be a shoulder to cry on for up to one hour for your spouse and will "be happy to frolic in a field of daisies with you or do anything that is mutually agreed upon to not be morally or ethically objectionable."
The shirt isn't much of a permanent deterrent. The first disclaimer says that Zappos is not responsible if your significant other creates another account using a different email address. But you can get your money back if you are permanently divorced or separated within 365 days.