Christiania Vodka {Luxist}

Apr 24th 2007 9:01AM Craig, I couldn't agree more! I still don't understand why Grey Goose sets the standard for every super premium vodka that is released? I guess it is just all about creating your product around a marketing campaign and who can come up with the most creative story...but that would mean vodka drinkers are completely fine with paying 40, 50 and even $60 for a great story? I just don't get it. Shouldn't the focus be on the quality, that is why we pay high prices for wine, champagnes, cognac, etc. There is really not much about Grey Goose that impresses me...I know (and everyone else knows) the entire brand was based around a story, so why should I pay for the supposed French quality ingredients, when there people in France that have no idea what Grey Goose even is...and bar owners who have never even heard of it. (yet it is made in "the fine epicurean tradition of France" )