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Demo Theater Based On Lucas Design {Luxist}

Apr 26th 2007 10:17AM Kaleidescape System serving up the video?

The Lessons of T Shirts to Marketers {Blog Maverick}

Jan 22nd 2007 9:59PM Mark: funny how marketers are great at validating their own preconceptions and focus group attendees will go to great lengths to say what they think they think you want to hear.

People really can't tell you what they want. Ask them if the T shirt is important and they'll tell you nothing. But they can show you, if you really look. Anthropological research. Go into the bush, or to Best Buy, and see 'consumers' in action picking up your product, looking confused, looking around for help, and then abandoning your clamshell. Sure beats the M&M's behind the glass. Paco Underhill's Envirosell does a great job at this -- pick up "Why We Buy" if you haven't read it.

Good points here -- thanks.