Jan 24th 2011 3:03PM It only shows who their target market is. Snobs who can not stand success of others.
Respect has to be earned. But one can not earn respect, as RWayne said, by bashing established brands.
Audi will never ever come even close to magic magnetism of a Mercedes. Nor sportiness of a BMW. While solid, Audis lack personality. The brand may be perceived as a luxury only by VW drivers.
And I do not drive Mercedes. Nor BMW.
And I will for sure not be driving Audi.