Dec 8th 2010 7:35PM I understand your points, it is shocking. Obviously all luxury brands get attention. But let's put it in perspective, it is not a year long campaign, going to be published only once in two publications. They want a buzz, they got it.
Obviously will generate many comments, some might think it is funny, so might think it is terrifying. Advertising is sometimes all about being controversal, it is risky to think outside of the box, but it makes people react/think/debate, I like it.