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Healthier foods boost McDonald's sales {Slashfood}
Oct 23rd 2006 4:58PM After 50 years and billions and billions of customers, the McDonald’s Franchise is getting a serious face-lift. The jump into the technology age will include plasma screen televisions, soft couches, coffee tables, and wireless internet access. ABC news reports that all 13,000 McDonald’s Restaurants in the United States will be getting the “McMakeover” by the end of the year. The company will be replacing the historic red brick roof-tops with more modern and sleek roofs. McDonalds make-over comes as the company is working to turn their traditionally kid oriented restaurant into a place for trendy grownups. The company plans to include new mood lighting, fireplaces, and artwork to their stores as well.
McDonald’s hopes they can attract young professionals like Starbucks has in recent years. The redesign is part of a three year old campaign to trim the old image. Personally, I am put off by the idea of transforming the traditional McDonald’s image. Although many would welcome the change with open arms, I could never imagine myself eating on a plush couch inside a “Micky-Dees.” The transformations are also going to hurt franchises who will have to pay anywhere from $300,000 to millions of dollars per restaurant.
McDonald's Q3 earnings call -- meeting raised guidance {BloggingStocks}
Oct 23rd 2006 4:57PM After 50 years and billions and billions of customers, the McDonald’s Franchise is getting a serious face-lift. The jump into the technology age will include plasma screen televisions, soft couches, coffee tables, and wireless internet access. ABC news reports that all 13,000 McDonald’s Restaurants in the United States will be getting the “McMakeover” by the end of the year. The company will be replacing the historic red brick roof-tops with more modern and sleek roofs. McDonalds make-over comes as the company is working to turn their traditionally kid oriented restaurant into a place for trendy grownups. The company plans to include new mood lighting, fireplaces, and artwork to their stores as well.
McDonald’s hopes they can attract young professionals like Starbucks has in recent years. The redesign is part of a three year old campaign to trim the old image. Personally, I am put off by the idea of transforming the traditional McDonald’s image. Although many would welcome the change with open arms, I could never imagine myself eating on a plush couch inside a “Micky-Dees.” The transformations are also going to hurt franchises who will have to pay anywhere from $300,000 to millions of dollars per restaurant.
http://www.caffeinemarketing.com/marketing-news/mcdonalds-transforming-all-restaurants/
Cisco tries to boost its public image {AdJab}
Oct 9th 2006 10:07PM Cisco decided to change their logo in order to reach a new “consumer-centric push.” The new logo looks much simplier compared to the very pixelated logo of the past and I can agree that the move will improve brand awareness for Cisco amongst a very competitive industry.
It was through extensive market research focus studies, Cisco found that they had very low brand awareness compared to their competitors. Cisco will be using television, radio, billboard, and mobile advertising along with their new slogan and logo starting Thursday.
Have a sip of Bling H2O {AdJab}
Oct 9th 2006 10:03PM What person in their right mind would buy such a bottle of water? I’m pretty sure the company will be giving away the drink at movie premieres and sending ditzy Paris Hilton a few cases to carry around for starters.
If you ever wanted to be like your favorite rapper and drink Crystal (pronounced cris-TAL) but don’t have the stomach for alcohol then Bling Beverages might have an answer for you. Bling Beverages LLC has developed Bling H2O, a new drinking water tailor for the super-rich consumer. The bottles of water come in frosted and corked bottles with genuine Swarovski crystals that spell out the “Bling” in Bling H2O on the bottle. The creator of the water commented that “Bling H2O is to bottled water what Rolls Royce is to automobiles; a premium product with premium packaging that merits a premium price. Bling is a stand-alone beverage as well as the perfect compliment to your favorite cocktail.”
Bling H2O {Luxist}
Oct 9th 2006 10:03PM What person in their right mind would buy such a bottle of water? I’m pretty sure the company will be giving away the drink at movie premieres and sending ditzy Paris Hilton a few cases to carry around for starters.
If you ever wanted to be like your favorite rapper and drink Crystal (pronounced cris-TAL) but don’t have the stomach for alcohol then Bling Beverages might have an answer for you. Bling Beverages LLC has developed Bling H2O, a new drinking water tailor for the super-rich consumer. The bottles of water come in frosted and corked bottles with genuine Swarovski crystals that spell out the “Bling” in Bling H2O on the bottle. The creator of the water commented that “Bling H2O is to bottled water what Rolls Royce is to automobiles; a premium product with premium packaging that merits a premium price. Bling is a stand-alone beverage as well as the perfect compliment to your favorite cocktail.”
