Jan 6th 2011 10:28AM Everyone always hates every new logo. If companies listened to the negativity (now magnified by social media) design would be stuck in the 1950s: http://bit.ly/gAEgus
Dec 28th 2010 2:21PM Vick can learn some important brand rehab lessons from Martha Stewart and Tiger Woods
Dec 8th 2010 11:52PM Breaking the company into three pieces doesn't go far enough. It needs to be smashed into smithereens: http://merriamassociates.com/2010/12/fortune-brands-sum-not-greater-than-whole/
Oct 15th 2010 5:00PM Rising fares are just the tip of the iceberg when it comes to misery for travelers when airlines merge: http://bit.ly/9Dwnxv
Mar 10th 2010 10:49AM Toyota seems to try to be saying this is NOT a recall--their press is saying this is a "special service campaign". When corporations use slippery doublespeak, particularly corporations with trust trouble, they double down on the damage they do to their reputation. Trying to paint this newest recall as a "special service" shows that Toyota is more interested in spinning the truth than actually being truthful. The brand is bound to suffer.