Feb 24th 2009 6:36PM Arts and Business innovation is NOT dead in Vegas! I’m seeing success, but until now my experience with the arts organizations, such as a the ballet, art museum, is their” "street" marketing to the masses, was all but non existent. Is Vegas' transitory population out of reach, brand identity building, web presence building, media events all seemed below the "Ivy tower or civil servant mentality of these organizations. In New York & LA, you see banners, for arts organizations everywhere, store windows, t-shirts, coffee mugs, tote bags, the same is needed here. I tried to bring these "Low brow" methods used in New york and LA here, which worked for ages to develop major theater companies etc. Arts marketing as Andy Warhol did, is a mass art, and that is what I see as the major reason, lack of "will" to reach out on the media and street level. Certainly curators need to decide the art in the shows, but media marketing needs gutsy, daring, even edgy approaches, which I am using to “global” success in “The Greatest Las Vegas Project”. Hundreds of suburban small mini malls, could have displayed banners, posters etc, reaching the "masses" for example. My arts, business project is doing exactly that, “Low brow maybe, but we are reaching 300,000 now and growing: “The Greatest Las Vegas project”:
Innovation, “media reach” is not dead. if you use it effectively, even in Vegas’ hardship.