Dec 14th 2008 5:37PM I'm sorry I didn't notice an edit function. I meant to say that I worked for over 20 years in the retail end of the wine business.
Dec 14th 2008 5:32PM "There are also no proven statistics that suggest wine brands are tarnished when a consumer opens a bad bottle."
As a person who spent over 20 years let me assure you that the average consumer doesn't realize what a corked bottle is.
If they happen to get a corked bottle they typically just think the wine is lousy (not necessarily faulty)
In my experience, this leads them to avoid purchasing the same wine (or anything from that winery) again. I've seen it first hand hundreds of times.
Even after explaining cork taint and why it leads to an off bottle, it was always very difficult and or impossible to get them to take a replacement of the same wine.