American Express Butterfly Card {Luxist}

Jul 11th 2006 6:52PM I just received this "free gift" from AMEX - and I must admit that it baffles me. It is a novel idea to have a folding card in a little case. But the case provided is large and heavy - relative to anything I want to put in my pocket with keys (at least for a guy). A better idea would have been an ultra tiny case for the little card. I offered the card to my wife, but she wasn't interested either.

I also don't like the idea of having ANOTHER AMex card and account number. I just got used to my latest gold card number; my old card expired and now I have to update all my recurring charges with the new expiration date of the new card - why would I want another card with another expiration date to worry about?

I have cut up the little bug and tossed it away. Not such a hot idea guys - sorry. Did the marketing geniuses check with any real customers before they activated this promotion?