Recent Comments:
Blogging From the Luxury Summit: Luxury Brands and the Green Movement {Luxist}
Apr 24th 2008 4:52PM After reading this post, all I have to ask is: when are brands going to do the real investment? Its a matter of re-imagining their brands with sustainability in the core value, not as an 'added emotional value'... I'm afraid to say it seems a wrong strategy to 'go green' when actually what the environment and society need today is a much deeper engagement from brands. The luxury industry is leader in so many aspects...innovation, strategy, communication... why isn't this industry leading the biggest cultural shift of all times ?
Blogging From the Luxury Summit: Luxury Brands and the Green Movement {Luxist}
Apr 24th 2008 4:51PM After reading this post, all I have to ask is: when are brands going to do the real investment? Its a matter of re-imagining their brands with sustainability in the core value, not as an 'added emotional value'... I'm afraid to say it seems a wrong strategy to 'go green' when actually what the environment and society need today is a much deeper engagement from brands. The luxury industry is leader in so many aspects...innovation, strategy, communication... why isn't this industry leading the biggest cultural shift of all times ?
