Blogging From the Luxury Summit: Luxury Brands and the Green Movement {Luxist}

Apr 18th 2008 1:42AM FIJI Water has partnered with Conservation International to become the first "carbon negative" product in the industry and to save the largest rainforest in Fiji, and the company is also reducing the amount of packaging in their products and leading the charge to expand recycling programs and incentives.

All of the efforts outlined above are part of the company's FIJI Green initiatives. About two weeks ago, FIJI Water announced the company's carbon footprint and reported on its progress to date toward fulfilling the promise of FIJI Green. You can visit www.fijigreen.com to find more information about the program.

So, FIJI Water is actually a leader in the green movement.