Oct 3rd 2010 2:57AM What we need is a truck not a caruck (half car-half truck)! Take the Colorado or Canyon or the old S-10 pickup feed it some growing pills until it is half way between its current size and the standard pickup, unfancy it (make it a truck not a car). Don't super size it, make it a practical "truck vehicle", not some luxury, cushy thing that you don't want to get dirty because it might not shine like a peral, no carpet just rubber floor mat, offer it in a regular cab or crew cab, min. 6' long bed length, and you have a truck that can be used as a truck. Leave the fancy, glitter and dress up items to the after market people. Get a practicle "truck" out there and it will sell. The thing doesn't have to have three or four different wheel styles, color matching seat belts etc. Who gets into thier truck now and puts on thier matching red, grey, tan or what ever seat belt and is safer than the black seat belt. Each different color seat belt, different seat selection, different wheel cover etc. is a different part number. Each different part number is cost. It is time to get back to a basic pickup truck that people can and will use as a truck.