Jun 4th 2010 11:55PM Proprietary Marketing ...isn't that an oxymoron? Any new product news at startup is good news. It is obvious that this is a niche product that is for a more discerning customer. That doesn't mean it won't be viable and that people willing to invest in their best beach experience won't be all over it. Some people ski, others camp - but those who have salt and even sand in their veins can't get enough of relaxing at the beach.
I for one am impressed. As someone who brainstormed 25 years ago "sun toos" with my girlfriend - the concept of overlaying diecut adhesives to get a logo shaped tan - when I was a teen right there on the same Robert Moses' beach I know his inspiration is right on. And good for him for seeing his dream through - not alot of people have the fortitude.
Nice of him to join in the dialogue too - transparency is the key to marketing communications.
Now that I live in Arizona, my perspective is that the BEST benefit is the fact that the WOW towel stays cool. (Yes, we have beaches to go - we go to them at lakes and in Mexico and California all of the time.) The lighter colors speak to curtailing the absorption of the suns rays...there might even be some science to consider in that way when specing future color palettes. Yes Melanoma is a grave concern - and not only in AZ. Those Jersey shore people going form tanning bed to seaside are asking for trouble.
I see catalogs like Frontgate, LL Bean types as the first place to create a buzz. Introduce it at the higher price point there and then with economies of scale eventually make it more affordable for more mainstream retailers. I like the idea of featuring it all the beach town boutiques and maybe they are the US businesses we can help stimulate...how about a consignment program where they take orders and have the product shipped to their store front on a custom basis. And speaking of LL Bean why not offer it monogramed for a family = or have funny embroidered slogans for the single set. I can see the Black Dog version flourishing on Marth's Vineyard or Maryland is for Crabs embroidered in Ocean City and then there are the beach front resorts that can buy them to have on property or sell them in their gift shops. People will pay for the sentimentality of their favorite beach haunt. Another niche to consider is the yachting crowd - nice on-deck accessory.
OK - so I am jazzed to see a new idea flourish. And to the folks that think a chair is a better substitute - that is just down-right unsociable!
Apr 27th 2010 4:35PM For a new and compelling perspective on brain bleeds and other hideous modern diseases check out the documentary "Sweet Misery"....it makes a very strong case against the culprit ASPARTAME. Those chemicals were never meant to be ingested and they are hidden in so many foods.
Surprise...our government is not at all looking out for our health.
Apr 5th 2010 11:21AM Sorry Luxist you are not up to speed on your cultural leisure traditions. Petanque is very French- enjoyed throughout the country in parks. It is not bocce! It's distant cousin is bocce. We Italians use colored balls and play on a straight pit. Petanque is played in a wider circular make shift plain...the balls are always steel and differ only by their engraved pattern. I frankly am surpirsed that you are not able to quickly research and discern the difference. Cie La Vie.
Nov 7th 2007 5:11PM Rember when Guiliani ran the SEC - 10,000 people at Drexel Burnham Lambert lost their jobs because his power mongering witch hunt. He was quick to levy racqueteering charges against the brokerage firm - he seems all too familiar with how a king pin should act.
Any thinking person will admit that only way to vote is for the Constitution and for ROn Paul.