Luxist

Outlandish Liquor Promotions

Pasion Azteca Tequila
Ultra-premium may be a popular buzz word for marketers, but there is a difference between the truly high-end spirits and the ones that are simply "ok". Pasion Azteca is the real deal. Made by Ley .925, only 66 bottles of the 100% blue agave tequila, aged for six years, will be produced. The tequila will be packaged in handmade gold and platinum bottles with original art (pictured) from Alejandro Gómez Oropeza on the labels. It is being marketed as the most unique and expensive tequila in history - and they're not kidding. Each bottle is $150,000.

Apr 8th 2008 10:01PM

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