Luxist

James Franco has become the latest actor with a fragrance deal. The actor is perhaps best known for playing Harry Osborn in the Spiderman movies but first came to my attention when he played James Dean back in 2001. The new fragrance will be Frida Giannini's second for Gucci, the first Gucci by Gucci came out last year and was promoted with an ad by director David Lynch. No details yet on what the scent's profile will be but it has been developed with the P&G Prestige Products division of Procter & Gamble and will come out in the fall. 17/05/08